New Website Teaches Gen-X Entrepreneurs How to Build Their Personal Brand

Club Brandspiration Offers Free Training Class "Brand Your Wardrobe" with Brenda Kinsel to Celebrate Launch.
  • Los Angeles-Long Beach, CA (1888PressRelease) August 02, 2011 - Personal brand strategist Kimberly Bordonaro is celebrating the launch of her newest service, Club Branspiration, with a free online training class featuring Brenda Kinsel, a noted speaker and best-selling author on style and image.

    Club Brandspiration is dedicated to Generation X (born between 1964 and 1984) entrepreneurs and professionals, teaching them how to position themselves as brands so they become sought after experts in their respective professions.

    "Many GenXers are looking to create their own positions within existing companies, or are launching their own companies due to Baby Boomers staying on the job longer," Bordonaro said. "They are also competing with tech-savvy, entrepreneurial-driven Millennials who don't have the same need for income stability and can take financial risks that they can't afford. If Gen-X wants to succeed, they need to implement creative marketing strategies and define themselves as a brand."

    Club Brandspiration meets these branding needs by featuring a different expert each month that will speak on topics including social media, public relations, marketing, sales, visual branding, career/life planning and more.

    The first featured expert, Kinsel, will discuss how to "Brand Your Wardrobe" by giving pragmatic solutions to aligning a visual brand with a personal brand. Participants will learn wardrobe secrets of the rich and famous, how to build a professional wardrobe that speaks to their personality, the three ways to discover "Style DNA", and more. Access to this topic will be free via e-learning on www.ClubBrandspiration.com, with an option to subscribe to Club Brandspiration for just $29 per month.

    "GenXers tend to be budget conscious, as they have expanding young families and lifestyle needs to think about," Bordonaro said. "I developed Club Brandspiration to teach these much needed branding skills through e-learning as a fun, cost-effective option."

    Bordonaro has leveraged over 13 years of experience in public relations, marketing and business development along with her vast network and relationships with industry experts to create the Club Brandspiration program. For more information, visit www.ClubBrandspiration.com.

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