Baby Sherpa's Safe-2-Go Takes Checkered Flag with NASCAR
NASCAR and Hendricks Motorsports drivers Jeff Gordon and Jimmie Johnson are teaming up with award winning Safe-2-GoŽ to offer specially designed and licensed child safety harnesses to their smallest fans.
- (1888PressRelease) November 22, 2012 - New Partnership to Promote Child Safety
"Safety is a priority for both parents and NASCAR so this is a natural partnership," said Heather Campbell-Dewar, CEO of parent company, Baby Sherpa.
Aimed at the fast moving toddler crowd, Safe-2-GoŽ is a safety harness backpack that is fun for small children to wear while providing a sense of security for parents when out and about in crowds.
Bearing car numbers 24 and 48, the new NASCAR series features a race car with a checkered flag as the retractable tether. Completing the innovative design is a patented 38" retractable nylon tether that tucks back in when not in use. Key features of the Safe-2-GoŽ include:
Padded, adjustable shoulder straps;
50 lbs of pulling strength, and;
A zippered pocket for small snacks or tiny treasures.
Invented by Nancy Vardalos Ginakes, sister of Hollywood actress, Nia Vardalos, Safe-2-GoŽ is CPSIA compliant, meets ASTM and CE safety standards, and is also lead, phthalate and PVC free.
"I am proud of my sister's innovative Safe-2-GoŽ design and the Baby Sherpa partnership with NASCAR," said " Nia Vardalos, on behalf of Safe-2-GoŽ.
The Safe2Go NASCAR line will be available for sale this November for $30.00
Baby SherpaŽ is a leading edge designer of gear-carrying solutions aimed at active families. Founded in 2002, Baby SherpaŽ has received various juvenile product awards for excellence and innovation. They have offices in Cincinnati, Ohio and Stony Mountain, Canada.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: ( @ ) NASCAR dot