microGreen(R) Names Camilla Denison CEO and Darren Phillips VP of Sales

Top Quote Auto industry veterans will oversee strategic growth and operations for eco-friendly oil filter manufacturer. End Quote
  • New York, NY (1888PressRelease) July 25, 2012 - SOMS Technologies LLC, the manufacturer of the microGreenŽ Extended Performance Oil Filter, announced today the addition of Camilla Denison as CEO and Darren Phillips as vice president of sales.

    Both executives previously worked at Champion Laboratories, one of the world's largest suppliers of automotive filters, filtration products and related devices. Denison is the former President of Champion Laboratories and has more than 26 years of experience working with automotive companies. Prior to Champion Laboratories, Denison was CEO of Alemite, an automotive and industrial equipment manufacturer of lubrication accessories. She also has held management roles at Textron, Ford and ITT Automotive.

    "The opportunity to join a company reinventing the automotive industry through a simple part that does not have to be retrofitted for today's vehicles is truly exciting," said Denison. "As fleet managers recognize the practical and economic benefits of extended performance filters, namely a significant reduction in total cost of maintenance, demand for this product will quickly increase."

    Phillips previously served as Director of Sales for Champion Laboratories. At Champion, Phillips was responsible for all sales and marketing initiatives in the retail and installed market business channels. In that position, he successfully introduced a category management approach to the installed markets while modernizing the retail support model.

    Phillips began his career in the automotive filtration industry managing engineering and design validation activity for Champion Laboratories as the on-site engineering liaison for both Ford Motor Company and General Motors. He was the founder and president of Phillips Automotive Group, where he and his staff provided engineering, quality and sales support for original equipment suppliers, as well as their supply base.

    About microGreen
    microGreen Extended Performance Oil Filters is a technological breakthrough in engine oil filtration technology. The microGreen filter significantly reduces maintenance costs for both individual vehicles and fleets and is healthier for the environment by reducing oil consumption. The microGreen filter contains a standard filter media that captures the larger particles in the engine oil, while the patented microfilter system captures particles down to 2 microns in size, keeping the engine oil cleaner longer. This allows for oil to be changed up to every 30,000 miles versus the traditional 3,000 to 5,000-mile oil change. The microGreen oil filter has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The company is headquartered in Valhalla, N.Y. For more information, visit www.microGreenfilter.com.

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