MathMarketing and Miller Heiman join forces to present Funnel Forum

Two of the most innovative minds on sales and marketing alignment, Brett Bonser of MathMarketing and Elizabeth Vanneste of Miller Heiman, have teamed together to present the latest Funnel Forum webinar, 'Aligning Marketing and Sales for Growth.'

  • (1888PressRelease) August 10, 2010 - For the first time ever, two of the most innovative minds on sales and marketing alignment, Brett Bonser of MathMarketing and Elizabeth Vanneste of Miller Heiman, have teamed together to present the latest Funnel Forum webinar, titled 'Aligning Marketing and Sales for Growth.'

    Miller Heiman is an organisation admired around the world as the leader in the area of sales performance, which is why MathMarketing chose to partner with Miller Heiman to equip organisations with the skills they need in the area of complex sales engagements. The 40-minute webinar, which has already been accessed by hundreds of viewers around the world, is the first co-delivered by the business partners.

    During the webinar, Brett, Director of MathMarketing, and Elizabeth, Chief Marketing Officer at Miller Heiman, combine their wealth of business experience to provide hard-hitting insights into the reasons why an aligned Sales and Marketing approach is the key to B2B growth.

    Download Funnel Forum now at http://resources.mathmarketing.com/ar.cfm?ad_id=A376

    Brett and Elizabeth reveal the 3 keys to aligning for growth:
    1. Align your key stakeholders around four key elements;
    2. Equip your team with the skills needed to progress buyers; and
    3. Get Sales and Marketing to build a single, ONE-page plan together.

    To find out more, a recording of this month's Funnel Forum, 'Aligning Marketing and Sales for Growth', is now available for download for free at http://resources.mathmarketing.com/ar.cfm?ad_id=A376

    For qualified businesses, MathMarketing will also conduct a FREE alignment review of your senior leadership team's understanding of your objectives, strategy, tactics and measures. We'll provide you with a crisp report into the key gaps in your business, and what you can do to fix these gaps.

    Download Funnel Forum now at http://resources.mathmarketing.com/ar.cfm?ad_id=A376

    Contact Sally Earle
    Email: searle ( @ ) mathmarketing dot com
    Phone: +61 3 9948 0022

    About MathMarketing
    Over 300 projects, twelve years and four continents, MathMarketing (www.mathmarketing.com) has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute.
    Our network of experienced and highly trained planning and training consultants (we call them Funnel Coaches) operate across North America, Europe and Asia Pacific. They have the tools, processes and experience to help you to accelerate the growth of your business.
    Funnel Coaches follow a proven methodology, and can ramp the performance of your Sales and Marketing engine by:
    * Helping you to create a blisteringly clear sales and marketing plan that the whole team buys into; and
    * Ensuring you execute that plan with precision, by increasing your team's skills with proven marketing training and sales training.
    Clients include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Oracle, SAP, Sony, Telstra, Vodafone and World Vision.
    These businesses were wrestling with at least one of a number of common problems:
    * They lack a clear plan for growth;
    * Their team has gaps in their B2B marketing skills;
    * Members of their team just don't 'get it'; or
    * Sales and Marketing are not aligned.
    In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by:
    * Understanding the buying process (we call it the Buyer's Journey);
    * Knowing how many buyers need to take each step and over what time;
    * Selecting tactics capable of moving buyers through these steps; and
    * Measuring the actual results and continuously improving.

    About Miller Heiman -The Sales Performance Company
    Miller Heiman is the proven leader and innovator in sales execution, with more than 30 years of helping businesses grow profitable sales by increasing their close rates, lowering the cost of sales and reducing the length of the sales cycle. The company's common framework of easily repeatable methodologies, combined with a tradition of research and thought leadership, helps firms of all sizes win complex sales. Miller Heiman is a worldwide leader in sales performance, with programs in 20 languages and corporate offices in the United States, the United Kingdom and Australia. For more information, visit www.millerheiman.com.

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