RPM is a full-service branding and integrated marketing communications agency that serves business-to-business and business-to-consumer clients. The Agency's core deliverables are brand/business strategy, outstanding creativity and innovation delivered across an integrated, multi-channel marketing communications mix – underscored by a focus on achieving the metrics that move our clients’ businesses.
Importantly, our emphasis is on working with brands that are committed to activation – that is, to accelerating awareness, driving demand, creating heightened momentum, re-positioning themselves to capitalize on opportunity or catapulting beyond perceptual/image issues, launching new products and programs – in general, to invigorating or re-invigorating themselves from the standpoint of brand and demand.
Strategic Insight and Innovation
Through our Brand Opportunity Analysis, we consistently deliver brand and business strategy, brand positioning and audience insights that 1) provide a factual basis for decision-making, 2) enable higher levels of success, 3) mitigate risk. These insights also translate into the “stuff” that superior advertising and integrated marketing campaigns are made of – work that achieves its objectives by connecting with key constituents. And, they drive highly effective media and marketing planning, enabling us to find the optimum means to intersect with the target audiences all along the awareness-consideration-purchase continuum. In short, we believe our strategies and outcomes are unparalleled.