Crisis Management Expert Reveals Emergency Public Relation Strategies for Entrepreneurs in Catastrophes
Award-winning publicist Cindy Rakowitz provides tips on how to salvage a personal brand from negative press in the March edition of Club Brandspiration's audio-class series on personal branding for entrepreneurs
- Los Angeles-Long Beach, CA (1888PressRelease) March 02, 2012 - A Los Angeles public relations expert has disclosed crisis management strategies for entrepreneurs for the March edition of a free, audio-class series on personal branding.
Cindy Rakowitz, co-author of the new book "Emergency Public Relations: Crisis Management in a 3.0 World" and CEO of Blackman-Rakowitz Public Relations, was interviewed for ClubBrandspiration.com's online publication to discuss what small business owners and solo-professionals should do if they find themselves in an unexpected predicament that affects their brand.
During the 43-minute interview, Rakowitz shares behind-the-scenes public relations antidotes in crisis management, as well as expert insights for emergency public relations that include:
• How to develop a "crisis mindset" that protects entrepreneurial brands
• Social media's affect on brands in crisis and key resources to monitor online reputation
• The best spokesperson to handle a emergency situation
• What small businesses can learn from corporate brand crisis communication tactics used by fast-food franchises, luxury Vegas hotels, and Playboy
The tele-class is available free to the public as an audio download with accompanying worksheet during the month of March at http://www.ClubBrandspiration.com.
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