WhereYouShop Establishes Ways to Protect Local Businesses from Pitfalls of Deal Websites

WhereYouShop finds ways to protect local businesses with a new approach to business relations. End Quote

Chicago, IL (1888PressRelease) October 28, 2011 - WhereYouShop, a Chicago-based deals website that offers consumers hyperlocal discounts through user-customized shopping areas, offers one-of-a-kind protection for its businesses.

"While daily deal sites create an unparalleled advertising opportunity for businesses, many have been overwhelmed by the new business that their deals create," said Gemma Piscotti, WhereYouShop's Director of Operations and Marketing. "Many of our competitors have developed poor business relations for this very reason, something we are working hard to avoid. We want to establish long, mutually beneficial relationships with our participating businesses. We've created several ways to do this."

Piscotti says one way is through WhereYouShop's capacity tracker, established to calculate the ability of businesses to handle a certain number of new customers per work day.

"This protects businesses and subscribers from many chief complaints: inability to get a reservation, poor customer service due to overwhelmed staff and more," said Piscotti.

WhereYouShop also takes a three-prong approach to deals with their Big Deal, Follow-Up Deal and Search Deal. The Big Deal is molded in typical deal website fashion: 50 percent off or more. The Follow-Up Deal is an incentive for subscribers who purchased the Big Deal to return, typically in the form of a 10-30 percent off discount for that company. The Search Deal offers subscribers 10-30 percent off and is available at any time on WhereYouShop.

"Our Triple Play Deals are all about turning new customers into loyal ones, but we understand that it's the typical 50 percent off or more deals that get businesses in trouble, which is why we are giving our businesses more control over their deals," said Piscotti. "We allow our businesses to divide their Big Deal campaign into as many as four email campaigns, so they can control the rate at which subscribers receive their deals. We also offer Search Deals, which are more sustainable for businesses.

"Subscribers have come to expect only 50 percent off or better deals from websites of our kind, but we think they'll quickly see how convenient these Search Deals are. We are the only deals website to offer on-demand searchable deals. For businesses, that means more genuine consumers who are paying a fair price and who will likely return."

Piscotti also boasts WhereyouShop's measured returns.

"Businesses should consider running a deal with WhereYou Shop as an advertising campaign with no up-front costs. WhereYouShop also pays to promote our participating businesses through many avenues including My Deals Magazine, a high-quality print publication that features our deals and our businesses in a completely new way."

For more information on WhereYouShop's business relations program, visit www.whereyoushop.com/business.

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