Strategic Expansion into Lab-Grown Diamond Jewelry in Response to Evolving Market Dynamics

According to multiple industry sources, the lab-grown diamond sector has seen significant price declines over the past five years.
- New York, NY (1888PressRelease) May 05, 2025 - ShilaJewelers has announced the strategic expansion of its jewelry offerings to include a broader range of lab-grown diamonds, aligning with current shifts in the global diamond industry. The decision follows recent industry reports indicating continued growth in the lab-grown diamond segment, with projections suggesting the market will nearly double by 2025.
The expansion reflects an adjustment in product strategy by ShilaJewelers, a company with a longstanding presence in the fine jewelry sector. The brand is adapting to significant changes in both consumer behavior and industry economics, particularly as they relate to lab-grown diamonds' affordability, availability, and ethical positioning.
Market Conditions Influencing Strategic Change
According to multiple industry sources, the lab-grown diamond sector has seen significant price declines over the past five years. Analysts attribute this to advances in production technology, increased market supply, and rising consumer interest. Data from trade publications and market research firms indicate that average retail prices for lab-grown diamonds have dropped by more than 70% since 2020. This development has reshaped the value proposition of lab-grown diamonds and increased their accessibility to a wider consumer base.
The shift is not limited to price factors. Environmental and ethical considerations are playing a more prominent role in shaping consumer choices, particularly among younger demographics. With many buyers seeking sustainable and traceable alternatives to traditional mined diamonds, lab-grown options have gained favor due to their smaller environmental footprint and conflict-free sourcing.
These industry trends have prompted both established jewelry companies and new entrants to reassess their product lines. ShilaJewelers is among those making strategic changes in response to these developments.
Product Development and Certification
The company’s updated product line includes lab-grown diamonds produced through two primary methods: Chemical Vapor Deposition (CVD) and High Pressure High Temperature (HPHT). These techniques create diamonds with the same physical, chemical, and optical properties as mined diamonds.
All lab-grown diamonds included in ShilaJewelers’ offering are graded and certified by recognized gemological laboratories. The company has stated that it will ensure full disclosure of the diamond’s origin and production method, and each piece will be accompanied by third-party certification verifying its quality and characteristics.
The decision to incorporate lab-grown diamonds was also influenced by emerging efforts to standardize practices within the industry. Organizations such as the Responsible Jewellery Council and the International Grown Diamond Association are actively working toward clearer definitions, grading standards, and marketing guidelines for lab-grown stones. ShilaJewelers has expressed support for such initiatives and plans to align its operations with these evolving standards.
Shifting Consumer Preferences
In addition to market and production factors, consumer preference data played a role in the decision. Studies and surveys conducted by jewelry industry groups indicate that millennials and Gen Z consumers are increasingly interested in products that reflect their values. Environmental sustainability, ethical sourcing, and transparency have become key decision factors.
While traditionally positioned as alternatives to natural diamonds, lab-grown diamonds are now gaining acceptance as independent categories of value. Retail data from North America and parts of Europe suggests that engagement rings and fine jewelry pieces featuring lab-grown diamonds are gaining market share. Industry analysts have noted that as consumer understanding of lab-grown products increases, purchasing hesitations are declining.
ShilaJewelers reports that customer inquiries about lab-grown diamonds have increased over the past 12 months. As a result, the company has initiated training for its sales and customer service teams to provide accurate, clear information about the nature of lab-grown diamonds and how they differ from natural stones.
Business and Industry Outlook
The broader industry outlook suggests that lab-grown diamonds will continue to represent a growing portion of the global diamond trade. While natural diamonds maintain a presence in high-end segments and legacy markets, lab-grown stones are expected to account for an increasing share of consumer demand due to cost efficiency and supply scalability.
A recent market forecast by Allied Market Research projects the global lab-grown diamond market will reach over USD 29 billion by 2030, nearly doubling from its estimated size in 2022. Market growth is anticipated to be particularly strong in regions with younger consumer demographics and greater awareness of sustainability issues.
By expanding its offerings, ShilaJewelers aims to address these changes and remain competitive in a diversifying market. The company has stated that its long-term strategy includes maintaining its traditional fine jewelry lines while adding product categories that align with evolving customer needs.
ShilaJewelers is a fine jewelry brand with a history of craftsmanship and service. The company designs and sells engagement rings, bridal jewelry, and other fine pieces across multiple materials and styles. ShilaJewelers operates both physical retail locations and an e-commerce platform, with a focus on quality assurance, customer education, and ethical sourcing.
For more information about the lab-grown diamond collection or company policies on sustainability and sourcing, please contact:
Media Contact:
Hagai Bichman
Ceo
info ( @ ) shilatjewelers dot com
972-54-693-8763
https://shilatjewelers.com
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