Mazao Online by SEDI Africa Joins FasterCapital’s LaunchUp Program to Revolutionize Agriculture in Tanzania

Top Quote Mazao Online, a Tanzania-based organization spearheading agricultural innovation through its Mazao Online mobile application, has officially joined the LaunchUp program by FasterCapital. End Quote
  • (1888PressRelease) May 05, 2025 - Mazao Online, a Tanzania-based organization spearheading agricultural innovation through its Mazao Online mobile application, has officially joined the LaunchUp program by FasterCapital. Mazao Online is a profit-driven mobile platform developed to empower smallholder farmers by offering digital tools for crop production, protection, and market access.

    The company, led by CEO Innocent Mbele, is currently raising $800,000 to further develop its platform and expand its reach across Tanzania and eventually into other African markets.

    Mazao Online addresses key pain points facing farmers, such as limited access to timely agricultural information, quality inputs, market opportunities, and financial services. With integrated features including real-time crop advisory, a digital marketplace, weather and pest alerts, and logistics coordination through Mazao Transport, the app provides a holistic solution tailored to the needs of rural farmers.

    Hesham Zreik, CEO of FasterCapital, commented: “Mazao Online is a great example of how technology can be leveraged to tackle real-world challenges. At FasterCapital, we are excited to support the team’s mission of equipping farmers with the tools they need to improve yields and access new markets.”

    He said, “Our LaunchUp program is designed to empower early-stage startups with technical and business support, and Mazao Online fits perfectly with this mission. We look forward to helping them scale their impact across Africa.”

    Innocent Mbele, CEO of SEDI Africa, shared his enthusiasm: “Joining the LaunchUp program is a major milestone for us. With FasterCapital’s support, we are confident in our ability to grow Mazao Online into a powerful tool that transforms the lives of farmers in Tanzania and beyond.”

    Based in Tanzania, SEDI Africa’s vision with Mazao Online is not only to increase productivity for farmers but also to drive economic empowerment and sustainability in the agricultural sector.

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