Postcode Anywhere Launches PAF(R) Advisory Services

Top Quote Address management licensing "a minefield for businesses," say address specialists. End Quote
  • (1888PressRelease) January 19, 2011 - London and Worcester, UK - Address management and data quality specialists Postcode Anywhere are offering users of Royal Mail's Postcode Address File (PAF®) a data 'health-check' with data licencing experts Data Advance.

    Postcode Anywhere Advisory Services will offer clients expert help with Royal Mail address data and software licensing, compliance and risk assessment. It promises to "drastically reduce the costs of address management for enterprise-level business."

    An initial assessment will be provided to all clients free of charge, and for organisations spending more than £20,000 a year on address management technology, the service will be offered on a "no saving, no fee" basis.

    Jennie Longden, former managing director of Royal Mail's Address Management Unit, and managing director of Data Advance, said: "Procurement managers are demanding more transparency and more cost-effective address management for their companies. We've noticed this trend for a number of years, and so are delighted to be working with Postcode Anywhere to address the market's needs.

    "While address auto-fill and verification has been recognised as an essential business tool for over two decades, the Postcode Address File (PAF®) licensing can sometimes look like a potential minefield for businesses. Larger companies, which have grown organically over this time, are also likely to have several address services from several suppliers. This can lead to duplicated costs and disparities in the data.

    "These costly situations either go unnoticed, or are tolerated by organisations which are put off from cleaning up their systems due to the perceived hassle of complicated licensing terms or consolidating suppliers. The new Postcode Anywhere Advisory Services equips you with the tools to make an informed decision about your software procurement and ways to reduce costs."

    Peer-to-peer ticket exchange website Seatwave is a Postcode Anywhere customer which recently reassessed their address management requirements. Programme Director Matthew Ephgrave said: "We're now saving something like £26,000 a year - a staggering £500 every week. Our technical lead wanted us to switch from a major competitor product for some time because of Postcode Anywhere's installation benefits and the fact that the service is tons cheaper. Suffice it to say he is now a lot happier!

    "Postcode Anywhere was incredibly quick to install. It was so easy to integrate the service into our existing systems, our developers did it in less than half a day."

    Postcode Anywhere's sales and marketing director Phil Rothwell said: "The economic downturn is an obvious spur to businesses who want to reduce overheads and increase operational efficiency. Now there's no excuse not to re-evaluate internal procedures when it comes to address management thanks to our relationship with Data Advance."

    For more information on Postcode Anywhere Enterprise Services, and to book a free data consultation, please visit

    Media contact for Postcode Anywhere
    Jim Williams - PR Manager, Postcode Anywhere
    jim ( @ ) postcodeanywhere dot com
    +44 (0) 1905 888 570

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    About Postcode Anywhere

    Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail's Postcode Address File (PAF®). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling. For more information about Postcode Anywhere, please visit

    Recent Awards and Recognition for Postcode Anywhere

    • Red Herring Top 100 Europe - 2010
    • Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) - 2009
    • One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
    • Dell Small Business Excellence Award (UK finalist) - 2009
    • Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
    • Orange Best Use of Technology (Midlands) - 2008 National Business Awards
    • Growth Business of the Year - Chamber Awards 2008
    • Small Business of the Year - Chamber Awards 2008
    • Customer Service Team of the Year (finalist) - National Customer Services Awards 2008

    About Data Advance

    Formed in January 2009, Data Advance is a niche consultancy based in central London, with unique expertise in commercial licencing. It specialises in offering independent advice to high profile data suppliers and users.

    Data Advance has devised a portfolio of products and services that are specifically designed to save businesses money. Tried and tested with large corporates, each enables innovative cost-saving opportunities.

    For more information about Data Advance, please visit

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