Media Members: You Can Still Experience Imtech's 'Era Of Experience' - (Even Though The Invite-only April 21 Event Is Sold Out)

A recap of ImTech's 'Era of Experience' will be available online even if you can make it to the sold out event on April 21st in person. End Quote

(1888PressRelease) April 20, 2011 - Go Behind the Virtual Velvet Ropes - Mind-Bending Gathering is Limited to 100 Guests

This Thursday evening, April 21, Immersive Tech (www.immersivetech.org) will host an intimate event in downtown LA's Brewery artist lofts. The evening's focus -- "The Era of Experience," a phrase coined by James McQuivey of Forrester Research - will extend to networking, live experiences, and cocktails… all ImTech-style.

A stellar lineup of technologists, UX and content designers, consumer trend trackers, futurists and artists will ignite discussions fueled by imagination. John Underkoffler, Chief Scientist at Oblong Industries, will receive an "Immy" Award for best interface design. Ishan Shapiro, co-founder of ThinkState, will document the panel conversations and Q&A using concept mapping software, then present insights of the conversation back to the participants. Findings will be published and expanded online via Quora and Immersive Tech's LinkedIn group.

When: April 21st, 2011, 6:30 p.m. - 9 p.m.

Where: ImTech TopLoft, 676 S. Avenue 21, #400 Los Angeles 90031

Links: Loft Images
The loft is located on the 4th floor, with stairway access only.

Registration
$12 online, $15 at the door
Wine & cocktails will be served throughout the evening.
The Tasty Meat food truck will be on site from 6:30 p.m.

Sponsored by VeeV, the world's first Acai spirit
Media partner: TechZulu

Host: Nathan Makino - CEO, Immersive Tech

Moderator: Ken Rutkowski - Founder, METal

Special Guest Panelists:

o Greg Apirian - CEO, DVELOP
o Andrew Cheeseman - Consultant, Previously Emerging Tech Director at Mattel, IBM
o Greg Davis - General Manager, Total Immersion
o Matthew Forrest - COO, Social Animal
o Wendy Heimann-Nunes - Partner, Zuber & Taillieu, LLP
o Ed Lantz - CEO, Vortex Immersion Media
o Phil Lelyveld - Program Manager at USC's Entertainment Technology Center
o Tyler Malin - CEO, Social Animal
o Kate McCallum - Founder, c3 VisionLAB
o Ernie Merlan - Owner, Merlan Creative
o Fred Nikgohar - CEO, RoboDynamics
o Patty Rangel - Producer, Virtuasoul
o Gunther Sonnenfeld - SVP, RAPP
o Evan Suma - Ph.D., USC's Institute for Creative Technology
o Matt Szymczyk - CEO, Zugara
o Scott Trowbridge - VP, Creative R&D, Disney Imagineering
o John Underkoffler - Chief Scientist, Oblong Industries

About Immersive Tech
Immersive Tech (ImTech) is a non-profit think tank, based in Los Angeles and dedicated to promoting the development and adoption of immersive technology. The organization seeks to provide a new medium for human creativity, and sees boundless potential with the creation of perceptually-real, immersive environments. For more information, visit http://www.ImmersiveTech.org. For media passes, email nathan ( @ ) immersivetech dot org dot

Media contact:
Ken Greenberg
Edge Communications, Inc.
818-990-5001
ken ( @ ) edgecommunicationsinc dot com

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