Content Marketing Expert Michelle Salater, CEO of Sumer, LLC, to Lead Two-Day Seminar in Johannesburg, South Africa

Top Quote In two-day seminars designed for both entrepreneurs and corporate professionals, Michelle Salater, in partnership with IPCOWEB and Vox Telecom, will conduct intimate, how-to seminars on maximizing SEO content and digital marketing in South Africa and on an international scale. End Quote
  • (1888PressRelease) July 09, 2012 - Charleston, South Carolina - In an effort to promote the further development of emerging and already-established businesses in South Africa, content marketing expert Michelle Salater will lead separate two-day intensives aimed at drastically enhancing the profitability of online content and digital marketing.

    Online Marketing Master Class: How SEO, Content and Digital Marketing Have Changed Forever and What to Do About It in Order to Engage Your Market, Build Your Brand and Sell Like Mad will hold its first conference on August 9-10 and will repeat the conference on August 13-14. Vox Telecom will sponsor the event, which will also feature Kenneth Nel, CEO of IPCOWEB.

    "Many professionals know why solid online marketing can be crucial to the success of their business; it builds brand recognition, gains them more clients, and increases revenue," says Salater. "But professionals need to know exactly how to build those ideas, and this workshop will give them the exact tools needed to engage their market."

    Furthermore, Salater emphasizes the fact that online marketing has becoming a dominant economic force for companies looking to gain brand recognition both locally in South Africa and on an international scale. "Internet commerce accounts for over $48 billion in revenue each year in South Africa and that number keeps escalating. And this growth doesn't show any signs of stopping soon." says Salater.

    In 2011, Sūmèr partnered with Naomi Estment, co-owner of South Africa-based Outdoor Video and Photographic, and led the highly successful Billions without Borders in conjunction with South Africa's Global Entrepreneurship Week. In light of that success, Sūmèr has decided to bring the conversation to Johannesburg with specifics on copywriting, email and video marketing, blog posts, and social networking.

    To ensure entrepreneurs and business professionals leave these workshops with the precise knowledge to establish a stronger online presence, expert teams plan to illustrate specific instructions on how to attract the best customer for the business, turn prospective customers into returning clients, and rank higher on search engine results pages.

    In addition to an intimate workshop, Online Marketing Master Class will offer those in attendance a two-hour Google course given by IPCOWEB CEO Kenneth Nel, as well as an SEO assessment of their company, networking lunches, and Sūmèr, LLC's four-part video series on enhanced marketing communication, Personality + Persuasion + Planning.

    Intended for a group of businesspersons no larger than 30 per workshop, Online Marketing Master Class promises to work one-on-one with each attending professional and give personalized feedback on how to create the best marketing content to nurture business growth.

    These events are scheduled for two separate slots, August 9-10 2012, or August 13-14 2012, from 9:00 - 4:30 at Vox Telecom Auditorium, 1 Scott Street, Johannesburg, 2090.

    About Michelle Salater and Sūmèr, LLC

    Michelle Salater is the CEO of Sūmèr, LLC, a full-service, USA-based copywriting firm for overwhelmed businesses that need big-picture strategy, want it executed now, and desire to grow fast. Unlike traditional copywriters, Sūmèr's talented writers are fully trained to strategically take your vision and goals and turn them into copy that converts to sales. Michelle is an award-winning writer and content expert featured in the American publications Entrepreneur Magazine, MyBusiness Magazine, M.O. Online and Entreprenista, among others. She frequently speaks to entrepreneurs and business organizations around the world on how to maximize their online marketing efforts through storytelling and creating an effective brand message.

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