Consumer Health Technologies Hires Recognized Leaders for Top Management Positions

Top Quote Former Noridian executive, Jay Martinson, has been appointed to a newly created role of President of CHT and T. David Smith joins CHT as Senior Vice President of Sales and Marketing. End Quote
  • (1888PressRelease) November 25, 2010 - Ft. Lauderdale, FL - Consumer Health Technologies, Inc. (CHT), a software company that develops Consumer Directed Healthcare (CDH) benefit administration platforms for healthcare payers, third party administrators (TPA) and financial services organizations, welcomes two experienced leaders to their executive team. Former Noridian executive, Jay Martinson, has been appointed President of CHT and T. David Smith joins CHT as Senior Vice President of Sales and Marketing.

    "Now was the time to add more senior management to proactively develop the culture necessary for CHT's current and anticipated growth," announced CEO Pradeep Goel. "CHT will greatly benefit from the depth of experience these two healthcare executives bring."

    Jay Martinson has more than 25 years experience in healthcare administration, most recently serving as Chief Operating Officer and Executive Vice President for Noridian Administrative Services (NAS) headquartered in Fargo, North Dakota. During his tenure, NAS grew to be one of the major government healthcare administrators with more than 1,500 employees serving contracts in 17 states and in China.

    "I'm excited to bring Jay on to oversee operations, but more importantly to utilize his proven commitment to customer-focused processes," said Mr. Goel. "I have known Jay for 20 years and have always admired and respected his innovative ways of serving the customer's needs."

    According to Mr. Martinson, his immediate goal for the technology firm is "to continue to deliver the most highly sought after consumer-directed healthcare benefit administration software." Mr. Martinson also wants to deploy CHT's cutting edge technology into new market segments. "In the near term, we're going to manage growth, but looking forward we're going to explore markets that were previously not considered within our scope."

    Also joining the executive team is T. David Smith, who brings over 18 years of sales and sales management experience providing cost-cutting and innovative healthcare technology solutions to both payers and providers with companies such as Emdeon, Dakota Imaging and Foresight. "David's proven sales leadership experience is what we need to take CHT's growth to a new level." said Mr. Goel. "Having worked with David for 8 years, I have seen first-hand his ability to deliver on aggressive growth targets while keeping the customer's needs at the forefront of the equation".

    David Smith will focus on CHT's vision and expansion into new payer, provider, financial services, and government markets. "I look forward to leading sales expansion, growing affiliate networks, and executing new initiatives that will positively impact our current customers and meet the changing needs of our new clients," commented Mr. Smith.

    About Consumer Health Technologies, Inc.
    Consumer Health Technologies, Inc. enables third-party administrators (TPA), banks and payers to rapidly assemble, price, deliver and administer consumer-centric health benefits, accounts and services via BenefitSpan™, a total CDH administration and service delivery platform. To learn more about Consumer Health Technologies, Inc. please call 1-877-CHT-3636 or visit

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