WSI Gets results with Farmer Autocare to Strengthen Their Online Company With a Cutting-edge Internet Marketing Technique

Top Quote Fresh Start-up Company Founded by Sir Tom Farmer Reaps Astounding Rewards Thanks to WSI's Internet Marketing Services. End Quote
  • (1888PressRelease) September 16, 2010 - Toronto, Ontario - WSI, the world's #1 internet marketing franchise, declares at this time that one of its franchisees situated in Scotland, Paul Smith, will give good results in conjunction with businessperson Tom Farmer to put into play an wide-ranging Internet advertising concept to kick-start Sir Tom's all new organization, Farmer Autocare. Sir Tom, who was the originator of Kwik Fit, once the UK's major tire and exhaust provider, which was picked up by Ford Motor Company in 1999, recently started Farmer Autocare. His fresh start-up business, which he co-owns with Willie McLernon, is a tire chain currently with 17 branches in Scotland, and Sir Tom has plans for rapidly opening another 50 branches.

    Smith recently carried out a month-long test pay-per-click (PPC) marketing campaign for the organization, which furnished important information into to the excellent of the company's telephone service. The marketing campaign guided all online leads to call Farmer Autocare making use of a distinct shopper telephone number. The phone inquiries were then registered using WSI's pay-per-click software.

    "Through this effort and the technological talent to document the telephone conversations from our paid research marketing campaign, we swiftly revealed that 20% of the phone calls were not really being responded to at all," says Smith. "Of the calls that were getting responded to, many of them were being answered by fitters at numerous places, rather than a taught telephonist. These fitters had never formerly received any basic sales or telephone training, so the enterprise as a whole was losing significant possibilities from likely leads that could have switched to prospects."

    As a end result of the observations acquired through WSI's 30-day trial plan, Willie McLernon, the General Manager and Co-owner of Farmer Autocare, instigated telephone instruction for all staff. That adjusting alone increased the branch's turn over by 20%. WSI aims to continue maximizing Farmer Autocare's return on investment with an innovative Internet marketing strategy, which includes putting together a completely new internet site specially designed to influence customers to take measures, and extended pay-per-click advertising and marketing campaigns meant toward generating additional sales opportunities to the business' brand-new web site.

    WSI Business advisor Paul Smith says, "WSI's goal is to generate a brand new, pro-looking Web treatment for Farmer Autocare, one that has sharp calls-to-action and a noticeable free-phone number that goes to a call center, which will then shift the calls to the suitable location, which now has telephone experienced staff people. In addition, we will put into play an competent Internet marketing plan, which contains PPC promoting promotions composed by indentifying the most favored search phrase used to seek for the organization's business online, as well as search engine optimization and social media advertising in later levels of the program. The improvements that Farmer Autocare has encountered thus far are only a preview into what we wish to attain for them through this online technique."

    Willie McLernon, General Manager and Co-owner of Farmer Autocare says, "Before WSI, we didn't do any Internet marketing for our enterprise. But after just a month of carrying out work with WSI, we rather quickly discovered some areas in our business that could be adjusted to enhance our returns. We now recognise that there are many gains to Internet marketing. Aside from the totally obvious increase in online leads, WSI's Internet marketing approach offers us with necessary data through tracking and reporting, which we then use to heighten our service level of quality. As we embark on beginning 50 more divisions around the region, Internet marketing will become a vital portion to our achievement as a organisation. We are fired up to work with Paul and the WSI team and look forward to having terrific results with online marketing."
    For Further Information:

    Contact Elizabeth Monaghan at 416-418-8751 or emonaghan ( @ ) wsicorporate dot com dot

    WSI is the world's number one internet franchise offering marketing services to suit the needs of multiple industries. The company has the world's largest Marketing Consultants' network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced marketing strategies, businesses can have a WSI Marketing System tailored towards their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the ongoing support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

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