Woodbury Fashion Marketing Students Visit London and Paris, Meet With Top Fashion Houses

Top Quote With Stops at Burberry, Editd, ASOS, Net-A-Porter and WGSN, 2015 European Fashion Intensive Study Tour Offers Peek at the Future. End Quote
  • Los Angeles-Long Beach, CA (1888PressRelease) September 17, 2015 - Nothing like getting a jump on your career by reaching deep into the heart of the industry.

    And when that industry is fashion, what better way to get an up-close-and-personal look by hitting three of the continent's most influential venues? That, in a nutshell, describes Woodbury University's 2015 European Fashion Intensive Study Tour, a 10-day field trip by the Fashion Marketing program in the School of Business. Joining the entourage were a Graphic Design student and a Filmmaking undergrad.

    The trip -- also known as the "Fashion Exploration" -- included special tours and visits to the top Europe-based headquarters, including Burberry, ASOS, NET-A-Porter and Editd. The group also met with the Worth Global Style Network (WGSN) retail team, the group with which Wendy Bendoni, Chair of the Fashion Marketing program, worked prior to joining the university. The itinerary took in such exceptional destinations as "Savage Beauty," the McQueen exhibit at the V&A in London (http://business.woodbury.edu/woodbury-fashion-marketing-students-visit-london-paris-meet-top-fashion-houses/).

    Company visits proved to be eye-opening. As one student observed, "it was such a fabulous opportunity for all of us to be able to connect and learn from these fashion industry leaders. At Editd headquarters, I was astounded by the technology platform. Similarly, after a quick tour of Burberry's flagship store, we met with the marketing team. The scope of the behind-the-scenes info on their heritage, brand and culture they were willing to share with us was remarkable."

    "This year's Intensive Study Tour fully lived up to its name," Bendoni said. "There's no substitute for these kinds of hands-on experiences. They reinforce and extend our curriculum, and they can be career-shaping. Every participating student returned home with a better sense of the dynamics and the diversity of the fashion world."

    About Woodbury University
    Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California. Woodbury offers bachelor's degrees from the School of Architecture, School of Business with one of only Fashion Marketing Program with a AACSB accreditation in the U.S., School of Media, Culture & Design, and College of Transdisciplinarity, along with a Master of Arts (MA) in Media for Social Justice, Master of Architecture (MArch), Master of Interior Architecture (MIA), Master of Science in Architecture (MSArch), and Master of Leadership. The San Diego campus offers Bachelor of Architecture and Master of Architecture degrees, as well as an MSArch degree with concentrations in Real Estate Development and Landscape + Urbanism. Woodbury ranks 15th among the nation's "25 Colleges That Add the Most Value," according to Money Magazine. Visit www.woodbury.edu for more information.

    Media Contact
    Ken Greenberg
    Edge Communications, Inc.
    (323) 469-3397
    ken ( @ ) edgecommunicationsinc dot com

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