Tumri Expands Executive Team to Accelerate Growth

Top Quote David Kim Named President and David Smith Joins as Chief Revenue Officer. End Quote
  • San Francisco, CA (1888PressRelease) July 22, 2010 - Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, today announced the appointments of David Kim as President and David Smith as Chief Revenue Officer. The additions of these key executives will help support the company's operational growth and business development efforts for Tumri's unique dynamic marketing platform.

    "These executives are an incredible resource to the team at Tumri and have already made a significant positive impact on our processes, business development and product strategies," said Hari Menon, founder and CEO of Tumri. "As we increase the adoption of our dynamic creative tools in the market, this all-star management team strengthens our position for success."

    David Kim joins Tumri with a diverse and proven background in online advertising and services. He was formerly President and CEO at Course Hero Inc., a digital media portal, where he led the company to 10x growth year-over-year in both users and revenue. Prior to Course Hero, Mr. Kim held executive and business development roles at leading online media properties such as Efficient Frontier, a leading search engine marketing firm, and also served as General Manager of Advertiser Web Services at Yahoo!. He will be responsible for guiding the company's business strategy and leading strategic partnerships and business development initiatives.

    "Tumri is at the forefront of a transformative shift in the online advertising market, as the display industry requires a scalable platform with better actionable analytical tools to capture the full value of dynamic creative campaigns," said David Kim, President of Tumri. "Tumri has invested substantially to develop a true software platform that positions us well to capitalize on the needs of advertisers and agencies. I feel fortunate to join the company at such a momentous time and look forward to helping the rest of the team carve out and execute on a stellar growth path."

    In his new role as Chief Revenue Officer, David Smith will oversee the entire customer experience including sales, marketing and client services efforts and will ensure operational excellence across all business lines. Mr. Smith, who most recently served as Partner and Founder of Elevage Media Advisors, also held the position of Director of Publisher Sales at Microsoft Advertising and led professional services and sales at Rapt, a yield management company. Prior to that, he was a management consultant at Booz, Allen and A.T. Kearney.

    "Marketers and advertisers are realizing dynamic creative optimization is the way to more cost-effective, targeted and efficient online advertising campaigns," said David Smith, Chief Revenue Officer, at Tumri. "I am impressed with the growth the company has achieved and the scalability of Tumri's software tools and am happy to be a part of their growing success."

    Tumri's dynamic marketing platform enables advertisers and agencies to execute directly on dynamic creative campaigns, improving overall marketing performance and making display advertising more efficient, more intelligent, and more relevant to consumers.

    If you are interested in a career with Tumri please visit our careers page for details on open positions: http://www.tumri.com/careers-tumri.

    About Tumri
    Tumri is the leading provider of dynamic marketing solutions for leading display advertisers and agencies. Based in San Mateo, CA, Tumri's technology-based solutions improve overall marketing performance by making display advertising more efficient, more intelligent and more relevant to consumers. Tumri's platform seamlessly deconstructs marketing messages and ad creatives into core sub-components, allowing advertisers to adjust each sub-component using targeting parameters and automatically optimizing dynamic marketing campaigns to achieve specific objectives. Using this approach, Tumri's platform simultaneously delivers more relevant advertising messages to consumers, reduces creative production costs and timelines and delivers unparalleled consumer insights through its proprietary real-time analytics. Tumri's patent-pending technology also offers fully integrated and automated testing, personalization and optimization on every campaign. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, two Summit International Awards and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

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