Toshiba India establishes new Regional Distribution Structure in select states

Top Quote Toshiba India Pvt. Ltd. has announced the appointment of Regional Distributors (RDs) in the states of Bihar, Goa, Jharkhand, Orissa, Uttarakhand, and North Eastern regions. End Quote
  • (1888PressRelease) June 08, 2011 - Toshiba is joining hands with strong, well reputed existing IT distributors that have a strong financial background, impeccable reputation, and the ability & passion to sell its high technology innovative laptop and netbook products.
    With the appointment of Regional Distributors (RDs) in these states, Toshiba plans to expand its distribution footprints beyond the top 30 cities and B&C class towns. The intent behind this move is to make the whole gamut of innovative Toshiba laptops available to a wider consumer base.

    The appointment of Regional Distributors (RDs) is a part of Toshiba India's overall strategy to garner higher market share in the Indian market.

    The new distribution structure in the untapped areas will ensure deeper penetration into these potential growth areas more efficiently. Toshiba India will work very closely with these newly appointed Regional Distributors (RDs) to facilitate aggressive support in terms of local consumer marketing activities and channel promotion schemes.
    Toshiba India is also seriously looking at appointing Regional Distributors (RDs) in other states including Chattisgarh, Gujarat, Himachal Pradesh & Jammu and Kashmir and. In line with this expansion in business organization, the company is also gearing to ramp up the Service infrastructure in these states.

    On the occasion of the appointment of these RDs, Mr. Sivakumar N. (GM, Toshiba India) said, "We remain committed to providing supreme quality innovative products to Indian consumers and in our endeavor to expand our product's reach to wider spectrum of consumers, we are delighted to appoint the new set of Regional Distributors in these potential growth regions. We have chosen our RDs based on their market strengths and whether they meet the criteria set by Toshiba to cater to a larger cross section of consumers in these states. We are expecting rapid growth for the Toshiba brand this year. We are expecting to double our market share by the end of year."

    List of Regional Distributors
    Bihar Patna Caltron Info Trade Pvt. Ltd.
    Goa Goa Jamsons Computers Pvt Ltd.
    Jharkhand Ranchi Caltron Info Trade Pvt. Ltd.
    Orissa Bhubaneswar SA Infosys Pvt Ltd.
    Uttarakhand Dehradun VSM Technologies Pvt. Ltd.
    N. East Guwahati Datamation Services

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