Toronto Based Fashion Stylist to Serve on Panel of Experts for Frugal Fashion Week Design Contest

Top Quote Image Consultant and Personal Stylist Lisa McLatchie to serve on panel of fashion experts for Frugal Fashion Week's first design contest. End Quote
  • (1888PressRelease) July 22, 2010 - oronto, ON -Certified Image Consultant and Personal Stylist Lisa McLatchie, better known as The Practical Fashionista, will be one of the fashion industry experts serving on the panel for Frugal Fashion Week's (FFW) first design contest, Cheap Is The New Chic. Three local, emerging designers have been chosen to create collections using previously-owned clothing (provided by Goodwill, On Sat. July 24th, the designers will present their collections at the Cheap Is The New Chic Design Finale. Following a Q+A session before McLatchie and other fashion industry insiders, the audience will choose the winner!

    About Frugal Fashion Week (FFW)

    Inspired by the slow economy, Frugal Fashion Week was created to encourage support of local designers and retailers. The first fashion week of its kind, Frugal Fashion Week partners with commercial communities in order to meet the consumer need for retail incentives and creative shopping outlets. FFW's 2010 program includes a shoe exhibit and gala hosted by Toronto's famed Bata Shoe Museum, a beauty boutique hosted by Kiehl's, a frugal design contest and a shop crawl that spans five of Toronto's most notable retail communities: Uptown (Yonge & Eglinton), Yorkville, West Queen West, Ossington and Dundas West. The week will end with GLAM, an art-inspired fashion show to be held at a secret location!


    About Lisa McLatchie

    Lisa McLatchie, better known as the Practical Fashionista, is a certified Image Consultant and Fashion Blogger based in Toronto. Having worked previously as a TV reporter for Global Okanagan as well as XM Satellite Radio, McLatchie understands the significant impact ones image can have on how they are perceived and how you feel about yourself. She has provided fashion advice for women and men all over Canada through her styling services, blog posts, magazine articles and radio and TV interviews. In addition to her personal styling services, the Fashionista also has an online service available at McLatchie also has her own line of jewelry, available at

    Media Contact:
    Siana Brennick
    The Dish PR
    sianaliz ( @ ) gmail dot com

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