The Guild's Felicia Day To Receive nextMEDIA Outstanding Online Performance Award At BANFF 2011

Top Quote Online icon will also give a behind-the-scenes look at her web series' enormous success in a special master class at nextMEDIA BANFF. End Quote
  • (1888PressRelease) February 25, 2011 - Toronto, ON - The Banff World Media Festival announced today that Felicia Day, writer, producer and star of the hit online series The Guild, will be the recipient of the 2011 nextMEDIA Outstanding Online Performance Award. Launched as a fan-financed project in 2007, The Guild has since garnered over 100 million views online and expanded its reach and funding through partnerships with Xbox Live, Microsoft and Sprint.

    In addition to accepting the award, Day will be giving a special master class as part of nextMEDIA BANFF called Anatomy of a Successful Web Series, in which she will give delegates an intimate look at the production strategies behind The Guild's huge acclaim and viewership.

    As an actor, Day has starred in a number of blockbuster online productions, most notably Joss Whedon's groundbreaking hit Dr. Horrible's Sing-Along Blog. A major success with both critics and fans, Dr. Horrible won numerous awards, including four Streamy Awards and an Emmy Award for Outstanding Short-Format Live-Action Entertainment Programs. Day also recently announced the launch of a new web series, Dragon Age: Redemption, inspired by the Bioware game Dragon Age. Day will produce and star in the new series, set to premier this summer after the release of Dragon Age II.

    "Felicia Day's business achievements are one of the grassroots success stories that make the online space so exciting," said Ferne Cohen, Executive Director of the Festival. "Not only is she a brilliant actor, she had the production savvy to turn a small, fan-financed project into a major hit with big name partnerships. We look forward to hearing Felicia's insights in her nextMEDIA master class."
    A part of the Banff World Media Awards, the nextMEDIA Outstanding Online Performance Award recognizes an actor whose work for the web has had exceptional resonance with online audiences. Last year's recipient was Illeana Douglas for her performance on the hit web series, Easy to Assemble.

    About The Guild
    The Guild is an independent sitcom web series about a group of online gamers. The show started in the late summer of 2007, and for the first season was financed solely by Paypal donations from loyal fans. Since season 2, The Guild has been distributed by Xbox Live and Microsoft and sponsored by Sprint. Episodes vary from 3-8 minutes in length, and follow the Guild members' lives online and offline. The Guild has won numerous awards, including the SXSW, YouTube and Yahoo Web Series Awards in 2008, and a total of 5 Streamy Awards in 2009 and 2010, including Best Comedy Web Series, Best Ensemble, Best Writing in a Comedy Web Series, Best Directing and Best Actress for Felicia Day.

    About the Banff World Media Festival
    The 32nd annual Banff World Media Festival will take place June 12-15, 2011 at the Fairmont Banff Springs Hotel, Banff, Canada. International broadcasters, producers, writers, directors, distributors and industry executives in television and digital media from over 25 countries will be attending. Highlights of the event include programming streams specific to digital media (nextMEDIA), Kids & Animation, and Non-Fiction, as well as the internationally renowned Banff World Media Awards, attracting submissions from around the globe.

    Media Contact
    Baylea Mahoney | Account Manager Achilles Media Ltd. +1 416.921.3171 ext. 239 | bmahoney ( @ ) achillesmedia dot com

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