The future of pharma promotions on the social web analysed in new study
"Pharma on Pharma: Pharma Campaigns on the Social Web" now available from Piribo.
- (1888PressRelease) February 25, 2011 - The report "Pharma on Pharma: Pharma Campaigns on the Social Web" http://www.piribo.com/publications/sales_marketing/pharma_pharma.html foregrounds some of pharma's leading voices within social media: Veronica Botet, (GE Healthcare), Craig A. DeLarge (Novo Nordisk Inc.), Irina Osovskaya (Janssen), Atul Sharma (Alembic Limited), and Gillian Tachibana (Merck Serono).
Pharma continues to await clear advice from those bodies that have traditionally established its guidelines with reference as to how they should direct their activities within the social web. Specific advice directing the industry's activities on the Social Web is taking a long time to emerge, and in the interim those at the vanguard of pharma's new media interests have taken it upon themselves to find legitimate, approvable ways of using promising technologies effectively.
This report focuses upon those pioneering individuals within the pharma industry who through their deeds and enterprise are amplifying the message that the best way for pharma to prepare for tomorrow on the social web is through its participating within these environments today. It offers insights from leading industry experts into what prompted them to take the initiative on the social web, the obstacles they have faced and how they overcame them, and the outcomes of their actions. The report concludes with their expectations for the future, and advice for those following in their footsteps and embarking on the planning of a Social Web campaign.
The report "Pharma on Pharma: Pharma Campaigns on the Social Web" is available from Piribo at:
http://www.piribo.com/publications/sales_marketing/pharma_pharma.html
Piribo product ID: FWD00039
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