The Dei Fashion Store is now on-line

Top Quote The DEI GROUP is one of the most famous fashion retailer in Tuscany. The compnay's stores are settled in Pisa and offer a wide range of worldwide known fashion brands, such as Paul Smith, Rick Owens, Ann Demeulemesteer, Martin Margiela, Aspesi, Golden Goose, Car Shoe End Quote
  • (1888PressRelease) June 23, 2011 - The latest project of the DEI GROUP, a leading fashion retailer in Italy since 1970s, is the online shop www.deifashionstore.com, aiming at looking towards the future and the new communication technologies without loosing the inspiration coming from the experience and the ancient values, which have been leading the Dei Group since the very beginning until now.

    The new internet project is meant to offer a comfortable and secure interactive instrument to the old customers, and to reach the new ones, trying always to combine classical and modern, trendy style and sober outfits in order to satisfy all fashion lovers' needs.

    From the very beginning, Massimo and Anna Dei, the founders of the one of the most important fashion stores in Tuscany, have spent themselves and their working activity aiming at offering to their customers a high quality selection of all the principal fashion brands from all over the world.

    Dei Group's "Il Cavallo" store opens in 1976, being the first Dei store appearing on the shopping scenary of Pisa. "Il Cavallo" will be followed, in the next 30 years, by other five stores realized by architects and style experts in an elegant and unique shopping area in the middle of the historical city centre. A wide space made up of minute details where the environment as a whole welcomes the customer in a comfortable and smart dimension; among the beautiful buildings of the central Borgo Stretto, dating back to Renaissance, the visitor can namely chose one of the six different DEI shops, each one devoted to a specific customer profile.

    Among the most popular, "Massimo Dei" (Borgo Stretto 50), working since 1982, offers to its younger cutomers the opportunity to create their own personal street style without giving up elegance and glamour.
    Not far away, under the "Loggia di Palazzo Poschi" the "Boutique Dei" has its spaces since 2003; devoted to an informal and modern target, lover of a cutting-edge and experimental style, it is meant to satisfy the needs of those who love combining classical look and innovation.
    "Il Cavallo donna" (Borgo Stretto 16) is a boutique completely devoted to woman's wear and provides to its customers a wide range of sofisticated brands offering modern ideas for a classical and at the same time up-to-date look.

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