Sue Primmer joins Catalyst Development as Head of Marketing and Growth

Top Quote Marketing and corporate communications expert Sue Primmer has joined capital markets technology and operations consultancy Catalyst Development, to galvanise its development. End Quote
  • (1888PressRelease) July 27, 2012 - Senior marketing and corporate communications expert Sue Primmer has joined capital markets technology and operations consultancy Catalyst Development. She will support the next phase of Catalyst's growth, through strengthening and raising the profile of the brand and the services Catalyst offers its clients. Her brief includes strategic marketing, lead generation and creating an impactful employer brand that enables Catalyst to attract and retain the best consultants.

    Sue has held several strategic senior corporate communications roles with broad based, complex organisations in both the private and public sector - particularly in the knowledge economy.

    She joins Catalyst from Excelian Limited, providers of specialist services to the financial sector, where she was Director of Corporate Communications. With responsibility for a number of key initiatives underpinning a significant growth trajectory, Sue's achievements included delivering a comprehensive re-branding and re-positioning exercise, developing a substantial graduate programme and creating a bespoke executive leadership programme.

    Previously, Sue was Assistant Chief Executive of London Borough of Hackney between 2006 and 2009, responsible for a 45-strong team and c 2.5m budget covering strategic communications and stakeholder, partner and resident engagement. This included raising Hackney's profile as an Olympic Games host for London 2012, and working to secure a meaningful local legacy from the Games.

    Prior to that, Sue held the post of Director of Communications at the University of Birmingham, with a 17-strong team covering strategic corporate communications, reputation management, media relations, events management, online and internal communications and corporate publications. This included helping to establish a BBC Drama Village and Sky News base on campus, and developing the university's own in-house radio and TV studios into a commercial media training centre.

    Catalyst's Managing Director Matt Parkinson said: "Sue's appointment marks an important new phase in Catalyst's growth: we have recently hired a series of exceptional people to add to our growing team. Sue has an outstanding track record in helping businesses accelerate their development. We very much look forward to leveraging her expertise to further enable our growth as we continue to build on our specialist expertise in capital markets leadership, technology and project management, to help our clients deliver in an increasingly challenging environment."

    Elizabeth King
    Catalyst Development Ltd
    elizabethking ( @ ) catalyst dot co dot uk
    +44 (0)870 901 4155
    167 Fleet Street, London, EC4A 2EA

    About Catalyst Development
    Catalyst is a specialist technology and operations consultancy working exclusively in capital markets, and is proud to number nine of the world's ten largest banks among its clients.

    Catalyst delivers technology and operations transformation programmes, leadership development and programme management, and has a specialist central counterparty clearing practice.

    Catalyst's unique approach combines deep technical and domain expertise with a proven organisational change approach. This leads to fast, resilient, business results.

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