Successful launch of new scanner - DENSO's innovative AT30Q for mobile data capturing

Top Quote DENSO celebrates 30 years of expertise in Europe and proudly presents yet another innovative product for mobile data capturing. End Quote
  • (1888PressRelease) July 13, 2016 - DENSO releases the most innovative scanner technology on the market today. / The new AT30Q scanner brings compactness, lightness, and operability. / This brand new 1D and 2D code reader is ideally used in retail stores, on medical sites and in electronic factories. / Winner of the iF Design Award. / Further information on the QR Code, handheld terminals and scanners, mobile data capturing and DENSO Auto-ID can be found at /

    Düsseldorf. DENSO's innovative AT30Q scanner was just recently introduced onto the market. The successful launch of the new scanner is based upon its outstanding operability, overwhelming scanning performance coupled with various scanning functions, and its robustness and durability. Furthermore, the latest DENSO scanner won the iF Design Award in the category "Product" and convinced the judges with its aesthetics, practicability, usability and ergonomic design. Sina Haupt, Marketing Assistant at the DENSO Auto-ID Business Unit, is excited about the launch of this innovative scanner: "The new AT30Q is a remarkable device and we are very proud of this scanner as it combines three major benefits - help sales expand in a store-front use, supports an easy touch scan modus and also helps provide a more stable and fast scanning of goods at the POS." Further information on DENSO, part of the Toyota Group and inventor of the QR Code, the scanners and handheld terminals, solutions for mobile data capturing and DENSO Auto-ID can be found at

    The AT30Q scanner can be used independently at the POS; in retail stores for point cards and vouchers validation; at different medical sites for item control and medication confirmation; and in electronic factories for data collection during production. The AT30Q scanner has improved the operation time enormously by adopting a powerful reading algorithm which achieves ultra-high scanning speeds. The scanner even works for poorly printed labels - the scanning performance is realized by a unique scanning algorithm. Sina Haupt as an auto ID data capture expert is very pleased with the AT30Q's outstanding operability: "Everyone can scan barcodes with this great new technology. There is no need to get used to scan items anymore as the AT30Q offers a smooth and trouble free reading performance." Additionally, the user-friendly curved grip makes it easy to take hold of the scanner and helps decrease the operator's workload. Another user-friendly feature of the linear and 2D Code scanner: The pointer scan mode makes it possible to capture only the targeted code indicated by the central marker even when multiple codes exist in the reading area. In addition, the one-time scan of multi-row barcodes is achieved, which means that the user can scan a barcode with up to three rows at a time.

    Furthermore, it is possible not only to scan from a long distance, but also to touch scan. The new scanning device is able to replace 1D scanners and the users can take advantage of the scanning performance of both 1D codes and 2D codes with the same operational feel. "Another great feature of the new AT30Q scanner is the overwhelming 360 degree omni-directional scanning capability. The area sensor scan engine offers a stress free scanning operation without worrying about the barcode's position. Therefore, the scanner is ideal for retail usage at the POS because of its 360 degree scanning ability", says Haupt. Another strong argument for the AT30Q is that all data can be protected against fraud with the use of a special secure QR Code (SQRC®) that the device can be programmed to read. The device supports the new Secure QR Code by DENSO so that private information is only readable for a selected audience. Further information regarding all DENSO products such as handheld terminals and scanners for mobile data capturing, the QR Code and DENSO Auto-ID are available at

    For the European market, the DENSO Auto-ID Business Unit is the contact point for all information on QR Codes, mobile data capturing, handheld terminals and scanners. The durable and robust terminals and scanners manufactured by DENSO are used in storage, logistics, at the POS, in production and field & sales automation. Short and informative clips about the terminals, scanners and solutions of the DENSO Auto-ID Business Unit can now be viewed on YouTube. The clips include the 20th anniversary of the QR Code, a company presentation, and introductions of various devices for mobile data capture such as the BHT-1500, BHT-1400 and the GT20 scanner. Take a look here:

    QR Code is registered trademark of DENSO WAVE INCORPORATED.

    DENSO Auto-ID Business Unit
    Immermannstr. 65 B
    D-40210 Düsseldorf

    Phone +49 (0)211 88 252 450
    Fax +49 (0)211 88 252 502

    Managing Director:
    Takashi Hara

    Marketing Assistant:
    Sina Haupt
    Phone +49 211 88252 403

    Sina.Haupt ( @ ) denso-autoid-eu dot com


    Press Contact:
    PPR Hamburg
    Rafael R. Pilsczek, M. A.
    Sinstorfer Kirchweg 18
    D-21077 Hamburg
    Phone +49 (0)40 32 80 89 80
    Fax +49 (0)40 32 80 89 81
    Mobil: +49 (0)170 310 79 72

    DENSO is one of the world's leading manufacturers of mobile data devices. We follow one mission: Driven by Quality - maximum quality in mobile data capturing. Decision-makers in the fields of retail, logistics and production rely on DENSO for their business requirements and in implementing the Internet of Things. DENSO is a member of the Toyota Group and is exclusively represented in Europe by the DENSO Auto-ID Business Unit of TT Network Integration Europe:

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