Stretch Your Future: ROICATM Launches New Global Brand Identity and Digital Experience
ROICATM, the premium stretch fiber developed by Asahi Kasei, today announced the launch of its new global brand identity, including a new key visual and a fully redesigned website. This milestone initiative marks the beginning of a new phase in ROICATM’s evolution as a global brand.
- (1888PressRelease) June 30, 2026 - “This brand update marks an important step as ROICATM enters its next phase of evolution,” said Takaaki Kondo, Senior Executive Manager of the ROICATM Division at Asahi Kasei. “Building on over 50 years of expertise, we are strengthening our technologies while enhancing collaboration
across the supply chain. Through our new visual identity and digital platform, we aim to clearly communicate ROICATM’s core values— premium quality, continuous innovation, and solutions designed to reduce environmental impact.”
A New Brand Expression for the Next Phase
The new brand identity is designed to reflect ROICATM’s next stage as a global brand under the message “STRETCH YOUR FUTURE.”
At its core, the visual concept focuses on the human body, capturing the dynamism of movement and stretch to express the functionality of ROICATM. Layered graphical elements inspired by extending threads highlight the presence of the premium stretch fiber, while bold composition and the brand’s signature blue create a refined and distinctive visual language.
As part of this update, ROICATM has launched a fully redesigned website aimed at delivering a more intuitive and engaging user experience.
The platform integrates design and content under a consistent direction, supporting stakeholders in gaining a deeper understanding of the brand’s philosophy, technologies, and initiatives. It is designed to present a clearer view of ROICATM’s approach to quality, functionality, and innovation with environmental considerations.
Responding to Market Transformation and Strengthening Value
The stretch materials market is undergoing significant change, driven by increasing expectations for respon- sible production and value creation across the supply chain.
In this ever-changing environment, ROICATM continues to strengthen its product quality, functionality, and service, while advancing developments that contribute to solutions designed to deliver less environmental impact. Leveraging its proprietary technologies and global network, the brand aims to advance co-creation, working closely with partners to address emerging needs. Guided by its core philosophy and four perspectives—WITH COMFORT, WITH AWARENESS, WITH UTILITY, and WITH ENDURANCE-ROICATM is aligning its development, partnerships, and communication under a unified global direction.
Driving Growth through “One ROICATM”
This brand update represents the first step in ROICATM’s next phase of growth.
Looking ahead, ROICATM will continue to explore new approaches beyond conventional thinking, advancing materials and solutions to help meet changing market demands. Under the banner of “One ROICATM,” the brand brings together its accumulated expertise and collaborative spirit to expand the possibilities of premium stretch fiber alongside partners around the world.
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