ROICATM by Asahi Kasei returns to Milano Unica, entering a new phase in its evolution as a global premium stretch fiber brand. Following the launch of its renewed global brand identity under the message “STRETCH YOUR FUTURE,” ROICATM brings a strengthened focus on advanced stretch expertise and collaborative development, offering solutions designed to reduce environmental impact.
ROICATM, the premium stretch fiber developed by Asahi Kasei, today announced the launch of its new global brand identity, including a new key visual and a fully redesigned website. This milestone initiative marks the beginning of a new phase in ROICATM’s evolution as a global brand.
ROICA™ by Asahi Kasei will exhibit at Performance Days 2026 in Munich, presenting a curated selection of textile developments that highlight performance‑driven innovation and material expertise across regions.
At Milano Unica, held at Fiera Milano (Rho) in Milan from January 20–22, nine select European partners unveil collections shaped by ROICATM—the premium stretch fiber by Asahi Kasei. ROICATM does not stand alone on the show floor, but its presence is quietly interlaced into each creation, chosen by those who seek distinction and depth in modern textiles.
Asahi Kasei’s premium stretch fiber brand, ROICATM, continues to take a responsible approach to innovation, advanced functionality, and trusted quality for the evolving sports apparel industry.
At the upcoming 41st edition of Milano Unica, held from July 8–10 in Milan and dedicated to the Fall-Winter 2026/27 season, ROICATM—the premium stretch fiber by Asahi Kasei — takes stage as the hidden ingredient behind a new wave of high-performance textiles.
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