SteadyRain Announces Search Engine Optimization Consulting with Build-A-Bear Workshop

Top Quote SteadyRain announces Online Marketing partnership with Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals. End Quote
  • (1888PressRelease) January 10, 2013 - SteadyRain, St. Louis based Internet strategy, development, and online marketing agency, announces Online Marketing partnership with Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals.

    Founded in St. Louis, Missouri, Build-A-Bear Workshop sought the assistance from SteadyRain to help improve the online brand awareness specifically through the use of Search Engine Optimization (SEO) services.

    As a result of an in-depth discovery phase, SteadyRain provided Build-A-Bear Workshop with a comprehensive SEO Site Analysis. This analysis provided a detailed outline of those areas of the Build-A-Bear Workshop site that are most affected by organic search and specific recommendations on how to improve online visibility.

    "We reached out to SteadyRain to assist us with our natural Search Engine Optimization," said Dave Finnegan, Build-A-Bear Workshop chief information and interactive bear. "In turn, they provided a comprehensive strategy for improving our SEO, making it easier for Guests to find our site. We are thankful to SteadyRain for enabling this additional interaction with our Guests and helping to enhance our brand awareness in the online space.

    In addition to SEO Consulting, SteadyRain's Online Marketing Team has begun implementation of the recommendations provided in the initial analysis. These elements include keyword research and complete content optimization.

    "We are excited and honored that Build-A-Bear Workshop has chosen us as their strategic partner for such an important part of their online business. We look forward to implementing a winning solution and assisting in their ongoing SEO efforts," said Eric Baggett, Director of Online Marketing.

    About Build-A-Bear Workshop, Inc.
    Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at®.

    We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build. "Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.

    Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

    About SteadyRain
    Internet Strategy | Design | Development | Mobile | Online Marketing

    SteadyRain is a privately held digital agency that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Conoco Phillips, Great Rivers Greenway, the Missouri Botanical Garden, the Missouri Division of Tourism, Nestlé Purina, Novus International, and Washington University in St. Louis. For more information about SteadyRain, please visit

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