StayinFront China welcomes Steve Cobham

Top Quote Software industry veteran Steven Cobham has joined StayinFront as Managing Director of Shanghai China office to lead the sales execution and support offering in this new market. End Quote
  • (1888PressRelease) March 12, 2016 - StayinFront  announced today that software industry veteran Steven Cobham has joined the company as Managing Director of StayinFront China where he will head the sales execution and support offerings in this new market.

    Cobham brings over 20 years' selling experience from his tenure with technology enterprises and senior business development roles in Australia, China, Singapore, Hong Kong, Taiwan, Japan and other South East countries.

    Cobham has a significant background in enterprise-wide software with expertise in the areas of retail, consumer products, health care, chemical and industrial manufacturing. As an executive and top business development performer for leading global software firm INFOR, Cobham was a major contributor to the building and growth of the firm's Asian operations. He also was instrumental in the development of the firm's high technology and retail and consumer products industry verticals.

    "Steven's high energy and extensive experience working in mobile cloud technology, as well as in managing sales teams, will help drive StayinFront's new operations in China and further expand our footprint in the Asia Pacific region," said Sam Barclay, EVP, North America and Asia Pacific at StayinFront. "His knowledge in these areas, as well as his thorough understanding of the consumer goods industry, will make him a valuable member of our team."

    Cobham has a Master's Degree from the University of Technology Sydney and spent the early part of his career working in logistics and supply chain conglomerates, gaining valuable experience in executive roles. He then served as Sales Director for Redprairie and Demand Solutions, generating millions of dollars in licensing throughout Asia Pacific.  

    "I am delighted to be working for StayinFront, a fast growing, visionary company that is dedicated to developing best-in-class field force solutions for global consumer goods and life science companies," Cobham said. "With its award winning suite of products, StayinFront enables multinationals - some of the largest and most recognized brands in the world - to do more, know more, and sell more."

    About StayinFront
    StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit

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