Stateside Associates Social Media as Business Card

Top Quote September 15, 2011 by Stateside Associates By Graham Grossman, Manager, Social Media Services. Long before the Internet was born, only one social networking tool existed: the business card. End Quote
  • (1888PressRelease) September 22, 2011 - The contact information contained on a business card was once the only means through which we would know how to communicate with an individual. The business card facilitated communication and collaboration by offering a phone number and an address for people with whom we wanted to connect. In the world of government relations, the same applied; we would collect cards from elected officials and their staffers, lobbyists, businesspeople and prospective clients, trade association members and many others.

    But times have changed. Officeholders prefer to hold conversations on Facebook and their office is always open on Twitter. The most successful candidates tell their supporters to Like them on Facebook, they regularly give out their website address, they ask supporters to forward their e-newsletters to friends and they count on voters stumbling across their website through a search engine result. Most politicians are savvy to how the game has changed.

    There are now hundreds of online tools that have emerged in the last decade that have started chipping away at the benefit business cards once offered. These digital platforms have multiple functionality beyond simply facilitating the rapid exchange of communication-they serve as the channel for the communication. There are social media platforms for file and information sharing, news aggregating and sharing, social and professional networking, geo-locating and so much more.

    "The way we talk about and use social media is much the same as the way we once thought of business cards as granting us access. They were once the chief carriers of contact information which we required if we wanted to build a professional relationship, and by extension they gave us the means to grow our influence and professional reach,"says Graham Grossman, Stateside Associates' Social Media Manager.

    Social media is the new way to influence decision-making, the way to impact the conversation and the means by which to reach colleagues and clients.

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