Sports Nutrition Leader GU Energy Selects JustFoodERP & Microsoft Azure for Business Performance Enhancement

Top Quote Sports nutrition company, GU Energy Labs, based in Berkley, CA, will implement JustFoodERP for continued excellence in quality and customer service. End Quote
  • (1888PressRelease) June 14, 2014 - Allentown, PA - JustFoodERP software has been selected by sports nutrition company GU Energy Labs to continue to optimize its provision of sports nutrition products including GU Energy Gels, Roctane Energy Gels, Roctane Electrolyte Capsules, GU Chomps energy chews, GU Electrolyte Brew Tabs, Roctane Electrolyte Brew and GU Recovery Brew.

    JustFoodERP and Microsoft Azure will be rolled out for quality, inventory management, order management, customer management and other ERP functionality at Berkley, CA-based GU Energy Labs.

    "We had outgrown our current system and needed more food industry-specific functionality," says Dan Coyle, Vice President of Operations, GU Energy Labs. "JustFoodERP offers us that functionality as well as the ability to host it in the cloud."

    David Pilz, CEO, IndustryBuilt, parent company of JustFoodERP, says "we're excited that GU Energy - a leader in its field of performance nutrition products for athletes - is adopting our Microsoft Azure based cloud offering to enable growth and streamline operations so they can continue to lead the sports nutrition category."

    About GU Energy Labs
    GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California. To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition. For more information about GU, log onto

    About JustFoodERP
    JustFoodERP delivers software and services for the food industry. Our trusted food experts help your company lower costs, improve food safety, and manage compliance to keep customers successful. We do this by matching up the best software technology with the best business processes. JustFoodERP software is powered by the fastest growing ERP platform in the world, Microsoft Dynamics, and features food industry-specific functionality. JustFoodERP is an IndustryBuilt Software company, with offices in Allentown, PA and Mississauga, ON. Visit and on ( @ ) justfooderp dot

    For more information, contact:

    Michelene Maguire
    VP, Marketing
    michelene.maguire ( @ ) justfooderp dot com

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