Sonic Emotion Teams Up with Largest Airplay Manufacturer to Bring Award-Winning 3D Sound to the Masses

Top Quote Developer of 3D Sound Technology Partners with Hansong Technology; Advances Consumer Devices. End Quote
  • Orange County, CA (1888PressRelease) January 08, 2013 - - Swiss sound developer, Sonic Emotion, announced today that it has partnered with one of the leading Airplay/wireless solution provider to integrate its award-winning technology into the MKII airplay board. In addition to the MKII airplay board, Sonic Emotion and Hansong will also debut two new four-driver devices at the International Consumer Electronics Show in Las Vegas Jan. 8 through Jan.11.

    "Partnering with Hansong to develop and integrate our technology has been a wonderful experience, "said Andy Macaluso, managing director of Sonic Emotion. "Hansong has a proven track record of developing and creating exceptional technology products. Our partnership further establishes Sonic Emotion's Absolute 3Dô sound technology as the best solution for manufacturers looking to provide a sound experience that is second to none. We look forward to the future as we continue our relationship with Hansong."

    Founded by audio experts, Dr.-Ing Renato S. Pellegrini and Dr. sc. techn. Matthias Rosenthal, Sonic Emotion's Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamental aspects of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. With proof of concept established in the professional world, ranging from movies theatres and concert halls to museums and stadiums, the technology was adapted to meet the demands of the consumer electronics industry. Sonic Emotion's sound technology gives consumers the opportunity to listen to movies, music and video games in their truest form from anywhere in a room, with no calibration, extra cabling, equipment or speakers.

    "We see the audience for speakers, sound bars and even table top radios are increasingly focusing on the sound experience, and as a turnkey solution provider in Electronics and speaker systems it was a natural choice to establish a close partnership with Sonic Emotion," said Helge Kristensen, Vice President of Hansong Technology. We are now getting closer to provide the
    real life 3D experience we all look for without having to sacrifice form factors or cost. We are excited about the future and the partnership and look forward to present and demonstrate anexcellent 3D sound experience at CES.

    Fans, media members and industry experts are invited to make an appointment with Sonic Emotion in their suite at the Las Vegas Hilton, Suite 28-105 to learn more about Sonic Emotion and Hansong's partnership and to speak with audio technology experts.

    To learn more about Sonic Emotion and its sound technology, visit: To join in the conversation visit, Sonic Emotion's Facebook page at:, or Twitter page at:

    About Sonic Emotion
    Founded in 2002, Sonic Emotion is the world leader in 3D sound entertainment for consumer electronics and professional applications. Beginning with the sound technologies originally developed for large venues, Sonic Emotion holds a number of worldwide patents and is established as the leader in research and application of audio processing technologies. Recognized as the standard in sound, Sonic Emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers. Sonic Emotion 's Absolute 3D sound technology solutions have been included in a growing number of home entertainment electronic products sold worldwide including sound bars, towers, DAB radios, docking stations and mobile phone applications. Sonic Emotion's first consumer mobile app, Headquake, launched in January 2012 as the listening experience on the go. For more information, visit

    About Hansong Technology
    Hansong Technology is a leading OEM/ODM manufacturer of high quality audio and video products. Hansong focuses its resources on: Hi-Fi products, Pro Audio products, Architectural Audio and Video and Commercial audio. Product categories include amplification, DVD players, tuners, internet radios, wireless surround/sub bar systems, airplay-bluetooth-DLNA speaker systems, portable radio, and AVR/processors as well as new green technologies. Through the last 14 Years Hansong Technology has established itself as a quality manufacturer with a strong commitment to its partners. Headquartered in Nanjing, Jiangsu province China, Hansong Technology has over 90 research and development engineers on staff. For more information please visit or contact Hkristensen ( @ ) hansong-china dot com.

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