Silverpoint Press Installs HP Indigo 3550

Top Quote New HP Indigo user Silverpoint Press needed a printing solution for short-run work that supported its enduring commitment to sustainability while meeting its clients' demands for true offset quality. HP IPG today announced that Silverpoint Press has selected the HP Indigo 3550 Digital Press to deliver wide range of products. End Quote
  • (1888PressRelease) August 02, 2011 - Inaugurated by Alon Bar - Shany, Vice President & General Manager, HP Indigo Digital Press Division, the HP Indigo 3550 has been installed at the Mahape unit, complementing their existing setup.

    The Mumbai-based print service provider, established more than three decades ago, has been associated with some of India's most respected companies, MNCs and advertising agencies as well as creative artists and photographers.
    "By installing HP's flagship sheet fed press, Silverpoint Press gains the combination of productivity enhancements, offset-quality imaging and very low waste that can take Silverpoint Press' business to the next level," says Shabbir Muchhala, Managing Director- Silverpoint Press.

    Commenting on this recent installation, Alon Bar - Shany, Vice President & General Manager, HP Indigo Digital Press Division said, "The HP Indigo delivers exceptional offset quality with the availability of up to 5-colour printing, enabling the use of pantone spot colours to meet any strict branding requirements customers may have. The press also offers state of the art colour management, with HP Professional Pantone emulation and ICC profiles". He also added, "The HP Indigo 3550 press can be used to produce the wide range of products ranging from business cards, postcards, marketing collateral to specialized applications such as short run books, booklets, labels and more. The press can be used to print the line of photo products such as Photobooks, Photo Calendars, Photo Greeting Cards & Posters."

    Photo Caption: : Alon Bar - Shany, Vice President & General Manager HP Indigo Digital Press Division and Saifee Makasarwala, COO Silverpoint at HP Indigo 3550 Digital Press installation at Silverpoint facility, Mumbai.
    Short-run printing with a long-term, sustainable perspective
    The Company is seeing momentum behind its short-run work. Unlike its offset presses, however, the HP Indigo 3550 allows the company to produce shorter-run quantities without disproportionate amounts of waste.

    "We are excited to offer our customers true lithographic quality printing on virtually any substrate, and the lower environmental impact the press offers is just as important as the quality," says Saifee Makasarwala, COO Silverpoint Press. "We never make a business decision without putting a ton of consideration into its environmental impact. We like how the HP Indigo 3550 removes nearly all the make-ready waste in production for more-efficient short-run printing."

    Meeting Demanding client's high quality needs
    Silverpoint Press's clients have very high expectations in terms of color quality and precision.

    After researching digital printing solutions available on the market, Silverpoint Press found that HP Indigo's unique ability to print up to five colors - using liquid HP ElectroInks instead of dry toner - made it the only digital press technology that could successfully and consistently meet these client's need.

    "We consider our customer base to be the most creative in the industry," says Saifee, "so the HP Indigo 3550's ability to run CMYK inks plus Pantone-licensed spot colors is exciting for us and it really unlocks the artistic potential of our customer base."
    The press also gives Silverpoint Press the ability to print with extended ink sets for more vivid or photographic quality images.
    High Quality, High Value and greater sustainability

    The HP Indigo 3550 is HP's flagship sheet fed press, offering true offset- and photo-quality imaging up at speeds up to 68 four-color, letter-size pages per minute. It is ideally suited to handle short- to medium-run length jobs as well as high-value applications, such as variable-data-driven marketing collateral, photo books and personalized direct mail.

    In addition, the press prints on a wide variety of HP Indigo-certified, environmentally credentialed third-party media. With more than 850 certified substrates that have at least one environmental credential, customers can choose from a wide range of media with an attractive environmental profile, including substrates that are Forest Stewardship Council-, Sustainable Forestry Initiative- and Elemental Chlorine Free-certified, as well as carbon neutral and recycled media.

    About HP Indigo
    HP Indigo is one of the most versatile machines in the world today with about 6000 installations worldwide. The Indigo line of presses takes printing to the next level as it helps customers streamline turnaround time and offers a wide range of publishing solutions, from short-run to on-demand printing. In the future, HP Indigo will also enable the company to reconfigure the photography business through digital offset products. The rise of digital printing in key industries such as photo merchandising (personal calendars, cards and photo books), publishing, labels and packaging has contributed to the growth of HP Indigo press installations and impressions.

    About HP
    HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

    About Silverpoint Press Private Limited (SPPL)
    SPPL is one of India's leading commercial printers based in Mumbai and offers high quality sheet fed facilities for a wide range of products. Established more than three decades ago, it has been associated with some of India's most respected companies, MNCs and advertising agencies as well as creative artists, photographers and designers. Today, Silverpoint is the preferred printer for anyone seeking excellence in print.

    Silverpoint deploys world class technology and stringent quality control at every stage of the print assignment. In addition, it works closely with its clients and the creative community, delivering a great degree of versatility and customization in the execution of every job across a spectrum of different materials.

    Over the years, Silverpoint has pioneered several new and innovative print techniques. It has also acquired a reputation in successfully delivering new and challenging assignments of a very high standard in a time bound manner.

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