Reliance Global Call Integrates Postcode Anywhere for Mapping 2.5 Million Customers

Top Quote International call service provider uses address auto-fill for its customer database. End Quote
  • (1888PressRelease) November 24, 2011 - One of the world's largest international long-distance calling providers, Reliance Global Call, now uses Postcode Anywhere's address verification service in its website.

    Reliance Global Call, a subsidiary of Reliance Communications, spearheads the Global Telecom operations of India's largest integrated telecom service provider. A leading international calling service provider with over 2.5 million customers worldwide, the company offers calls across 230 countries.

    The company recently integrated Postcode Anywhere's address validation service with its customer-facing website in order to gain "an edge" over competitors.

    Mr. Michael Sauer, President, Global Voice and Reliance Globalcom said: "By mapping customers with such accuracy, Postcode Anywhere's service will help Reliance Global Call to register and map users' locations and provide more geography-specific offers, giving an edge over other service providers in the calling-card business.

    "Address auto-fill has halved the time it takes for customers to input their data and now even the most obscure addresses are returned accurately, first time. In our line of business it really is imperative that the data we collect from our customers is accurate at the point of entry".

    "Good customer service is incredibly important and we want to ensure that all of our customers gain a positive experience of our company from the outset, starting with our website. Our aim was to make the procedure for paying easy to use and intuitive for all of our international customers, and we feel the software from Postcode Anywhere has been paramount to this success."

    Guy Mucklow, managing director of Postcode Anywhere, said: "Customer service should be among every business's top priorities. Customer-facing websites are no exception. Your online presence allows customers to explore your products and services as well as your company's brand. Your company's website will often provide your customers with their first impressions of your company - so it's crucial you provide them with a positive first experience.

    "It's using tools such as address auto-fill that can make a real difference to a company's standing in the market, as Reliance Global Call has demonstrated. They are making intelligent use of Postcode Anywhere's web-based technologies, and as a result can continue to offer world-class customer service while cutting down on administration costs.

    "Furthermore, when it comes to posting out goods or marketing communications, capturing address details which are accurate at the source dramatically reduces the risk of missed postal deliveries and disgruntled customers."

    For more information on Reliance Global call, please visit:

    More information on Postcode Anywhere's address validation services can be found at:

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