Real-time marketing and commerce goes mainstream with TMS factory

Top Quote Self-service tools allow users to create and manage mobile offers in minutes. End Quote
  • (1888PressRelease) July 30, 2012 - TheTMSway, a leading platform provider for real-time marketing and commerce, today announced the new version of its innovative mobile campaign creation engine,, has gone live in beta. TMS factory™ allows anyone to create and manage real-time mobile offers in multiple languages via an online self-service platform accessible on computers or tablets.

    The new version of TMS factory™ provides merchants with the tools to build and sell customizable mobile coupons and gift cards that can be promoted in social and offline media. The platform also gives access to a library of templates allowing users to create mobile site campaigns. The campaigns, which do not require technical knowhow to compose, can be created in as little as five minutes and are optimized for all mobile operating systems. The TMS factory™'s templates include features such as: rewards, video, social sharing options, transactions, voucher redemption, venue location and a click-to-call button.

    Marketers and merchants can reach a wider audience through use of TMS's telco-free shortcodes system, which enables offers to be distributed across traditional offline media and social media. TMS factory™ users will also have access to real time campaign management tools, allowing them to modify and take control of their offers. Using this system, consumers can access real-time localized and updated mobile offers and campaign owners can access valuable consumer data and campaign analytics.

    In addition, the TMS factory™ has an innovative cloud transaction system that lets merchants create and consumers buy offers in local currencies, even if they don't own a credit card or have a bank account.

    "This launch is a significant milestone for the company," said TMS Co-founder Frederick Saurat. "We now can deliver an affordable and easy-to-use platform for mobile marketing and commerce to merchants of all sizes based in any country."

    The beta version of TMS factory™ is currently only available by invitation. New users will receive access to the factory free of charge for the first two months. It will be open to the public in the fourth quarter of 2012. To request an invitation to use TMS factory™, please send an email to: Cheyene ( @ ) thetmsway dot com dot For more information, visit http://www dot TMSfactory dot com

    About The TMSway

    TheTMSway is a Hong Kong-based company that has created a new interface for brands and consumers linked to a platform of services for real-time marketing and commerce. The TMS platform connects consumers to a brand's traditional advertising campaigns using mobile as a vehicle. To accomplish this, the company has developed a new generation of intelligent short codes to transform social and offline media advertising into 'mobile interactive touch points.' This system allows consumers to access and share updated offers in real-time while providing brands with valuable consumer data and marketing analytics. For more information, visit:

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