Probiotec takes StayinFront EdgeCG(R) over the Counter

Top Quote StayinFront, Inc., a leading global provider of CRM software solutions and mobile crm solutions announced that Probiotec Limited has chosen StayinFront EdgeCG® SaaS CRM and Analytics solution to drive its OTC sales. End Quote
  • (1888PressRelease) November 22, 2012 - StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, announces Probiotec Limited (ASX:PBP) has chosen StayinFront EdgeCG® (Software-as-a-Service) SaaS CRM and Analytics solution to drive its OTC sales.

    Melbourne-headquartered Probiotec manufactures, markets and distributes prescription and over-the-counter (OTC) pharmaceuticals, complementary medicines, sports nutrition products and specialty ingredients including the Celebrity Slim, Gold Cross, David Craig, Redbak and Black Widow brands.

    Probiotec's expansion strategies for its Australia-wide distribution network and retail customer base required the support of a sophisticated, but easy to use, automated CRM and sales order functionality, integrated with 4Solutions' B2B e-commerce solution, HSN (Health Supply Network), for streamlined order processing. The national sales team will leverage the StayinFront EdgeCG out of the box functionality on iPad touch devices.

    General Manager for Marketing at Probiotec, Dusty Stringer, said: "We assessed the StayinFront CRM on iPad solution as being ahead of every other option. StayinFront EdgeCG is specifically designed for the iPad, so our team will have the right tools and reporting capabilities, covering all aspects of their sales activity, to help make every minute productive."

    StayinFront will also provide training specifically tailored to the Probiotec team's requirements.

    Kerrie-Anne Turner, StayinFront's APAC Vice President and Managing Director Australia, said:
    "Probiotec has a reputation for innovation and rapid response to market opportunities. Its selection of StayinFront will support its continuing strong growth as it maintains quality service delivery to customers across Australia."

    The scalability of the StayinFront solution will enable Probiotec to easily undertake any future roll out of the same system for additional divisions such as its Sports Nutrition team.

    About Probiotec Limited
    Since beginning operations in 1997, Probiotec Limited quickly emerged as a leading manufacturer, marketer and distributor of a diverse, high quality range of prescription and over-the-counter (OTC) pharmaceuticals, complementary medicines and specialty ingredients. Headquartered in Laverton Victoria, Probiotec was listed on the Australian Stock Exchange (ASX) in 2006. See

    About StayinFront
    StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

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