Phygital, A Reality That Is More And More Social

Top Quote During the last years, we have seen how the boundaries between the physical and the digital have vanished, giving way to the "phygital" movement. A trend that extends to all types of industries. What will be the next step? Introducing Phygital Social Games. End Quote
  • (1888PressRelease) November 10, 2017 - Thinking about the physical world and digital technology in isolation has stopped making sense. It is a reflection that was born in the marketing department in 2014. Now, it is even established in education. Driven by Generation Z, the first group who is unable to differentiate between the two worlds, the phygital movement ceases to be a tendency to become a norm.

    In 2016, we saw a combination of the physical world and digital technology being applied to the video game industry through Pokemon Go’s take off. Today, Muquo decides to take a step further by introducing Phygital Social Games. These games take advantage of the technology we all carry in our pockets to connect us not only with our physical environment but also with people.

    Under this premise, Muquo presents Andrana Project, a Phygital Social Game that tests the strategy, teamwork and emotional intelligence of each player. As explained by Bárbara Domínguez, Muquo co-founder, "unlike games for conventional smartphones, users will have to talk and persuade their opponents, using imagination as a graphic engine and reality as a scenario".

    Andrana Project is the first title of a new generation of video games that will change the way we play with our smartphones and tablets. An evolution of board games that do not require physical elements unless you want to intensify the game. That's what Andrana Core is for, a device that communicates with the application and multiplies the phygital experience. By placing your mobile on Andrana Core, you can get clues, win an extra attack, recover life or even steal an action from an opponent. This gadget is meant to intensify the game.

    "A mobile and social experience that invites the player to reflect on the impact of technology".

    Where does the exacerbated technological development lead us? Does it make sense to build walls to protect our lifestyle? To what extent is it worth sacrificing our privacy in exchange for security? How does respect for nature and life coexist with human rights in 2067? Andrana Project presents a premonitory scenario that sometimes seems more real and closer than we would like.

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