Philippine exporters participate in How to win more export orders workshop to upgrade marketing skills to boost sales and create jobs
Chamber of Furniture Industries of the Philippines, Global Sources and Kearny Alliance presented What buyers want, effective buyer communication and trade show participation
- (1888PressRelease) February 29, 2012 - To help Philippine suppliers thrive in this touch economy, Global Sources and the non-profit Kearny Alliance coordinated with the Chamber of Furniture Industries of the Philippines (CFIP) National Chapter to organize "How to win more export orders" workshop on Feb. 23 in San Juan City, Metro Manila.
Participants were the Chamber's members, associate members, and other handicraft exporters. The organizers scheduled the workshop to help suppliers attract more buyers and generate more sales at the upcoming Global Sources China Sourcing Fair: Home Products scheduled for Apr. 20 - 23 in Hong Kong
The workshop facilitators offered insight into key marketing issues, including:
* Understanding buyers' needs;
* Suppliers' unique selling points;
* Effectively buyer communication, and;
* Effective trade show participation.
The aim was to give suppliers practical skills and tools to apply into their trade show and online marketing platforms to generate more sales and create more jobs.
"We have been looking for the right module to teach our members marketing strategies that can help them generate more export orders," said Ajun Valenzuela, executive director of the Chamber of Furniture Industries of the Philippines. "Through this effective seminar that is designed to help exporters differentiate themselves from competition and how to effectively communicate their unique selling points to buyers, they can have a significant edge in the evolving global market.
"The post-seminar survey shows 93 percent of participants have rated the intensive training as 'very good' and 'excellent'. I have spoken to our members and they expressed their appreciation of this initiative, especially the learnings they derived from the exercises.
"We would like to thank The Kearny Alliance and Global Sources for sponsoring this event, which has provided a significant learning experience to our members."
Charisse Ledesma, representative from furniture manufacturer Le deSenyo, said: "The speaker was an excellent resource person, and the lecture is very timely and relatable. I especially liked that the concepts of effective buyer communication were very clearly explained, and I am looking forward to applying these in our company's marketing efforts."
One workshop instructor, Alexander Boome, program director of the Kearny Alliance, said: "Export marketing and inquiry management training is a key component of our Developing Country Export Assistance Program, which is designed to help small and medium-sized exporters generate more orders."
About Global Sources
Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 1 million active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on over 5.5 million products and more than 262,000 suppliers annually through 14 online marketplaces, 13 monthly print and 18 digital magazines, over 80 sourcing research reports and 73 specialized trade shows a year across nine cities.
Verified suppliers receive more than 127 million sales leads annually from buyers through Global Sources Online (http://www.globalsources.com) alone.
Global Sources has been facilitating global trade for 40 years. Global Sources' network covers more than 60 cities worldwide. In mainland China, Global Sources has about 2,700 team members in more than 40 locations, and a community of over 2.8 million registered online users and magazine readers for its Chinese-language media.
About CFIP The Chamber of Furniture Industries of the Philippines (CFIP) was established in 1996 by nine furniture manufacturers and exporters. This non-stock, nonprofit organization is the national association of companies, chapters, and affiliates working together for the mutual benefit and the sustainable growth of the Philippine furniture industry.
CFIP underscores that the main strength of the Philippine furniture industry is design, especially pieces that incorporate indigenous materials.
Today, CFIP remains one of the industry's strongest business support organizations.
About The Kearny Alliance
The Kearny Alliance, a US nonprofit 501 (c) (3) foundation, partners with other international organizations to further its mission of 'Aid through Trade', to advance international development and poverty alleviation through trade-related business, education, training and applied research.
Key programmatic areas include:
* Livelihood development at the grassroots level: Through the social enterprise Export Service Centre in Cambodia, the Kearny Alliance assists small producers who are least able to export direct to participate in the global economy.
* Job creation for small & medium producers: Through the Developing Country Export Assistance Program, the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of beneficiaries show that suppliers have received more than $800,000 in export orders, and they expect more than $6,000,000 to develop in the next 12 months.
* Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam, the USA and mainland China to study in Asia and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in 10 countries.
* Trade policy research: One major initiative is The Future of US China Trade .Com, an online center for data, analysis, and insightful discussion on U.S. - China trade offering Forum Discussions, News & Analysis, Facts & Figures, Discussion Outcomes, Book reviews and Meet the Experts. This was developed from The Kearny Alliance - Arizona State University forums on China, trade and the world economic order high-level series of interlinked meetings - held in Phoenix and Beijing which explored potential solutions to issues and challenges of mutual benefit to China-US trade relations.
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