Peter Bordes Joins PeekYou's Board of Directors

Top Quote PeekYou Adds Technology Entrepreneur to its Inner Circle of Industry Leaders. End Quote
  • (1888PressRelease) September 03, 2010 - New York, NY - PeekYou, a people search engine and database of public web links containing records for over 250 million people, is pleased to announce the addition of Peter Bordes to its board of directors.

    "We are delighted that Peter is joining our team," said Kimberley Partoll, Chairman of PeekYou's board of directors and the former COO of AOL. "He comes from a culture of success, brings many years of valuable experience in this industry, and is already contributing to what we are building."

    Peter Bordes commented, "PeekYou is gaining a reputation as a leading provider of people-search and online-identity-data services. I believe that these areas, in which the company is already highly competitive, represent merely the tip of the iceberg with respect to its data platform. I am looking forward to working closely with the PeekYou team to bring to fruition its ambitious initiatives in social listening and CRM."

    Peter Bordes is the founder, CEO, and Chairman of MediaTrust, a leading pay-for-results online advertising company, which recently ranked as the 9th fastest growing company in the U.S. by Inc. magazine. Bordes is also founder and chairman of the board of Empire Media, Inc., a publishing, marketing, and technology enterprise based in New York. Empire Media incubated and founded first "True Business Search" engine, and Advaliant, an online performance marketing advertising network.

    Bordes spent much of his early career in banking and venture capital and was a founder of Mason Cabot investment bank, which specialized in early stage media and technology financing, as well as of the Performance Marketing Alliance Association (PMA), whose membership committee he currently heads. He is a leader in the interactive performance media & marketing industry and frequently speaks at industry events such as ad:tech, AffCon, SES Search Engine Strategies & the Performance Marketing Leadership Summit.

    Currently, Mr. Bordes is an investor and advises or serves on the boards of a number of traditional, new-media, and technology companies. Mr. Bordes is also an owner and chairman of the board of Roomlinx Inc. (RMLX: OTCBB)-a Wi-Fi high-speed wireless, broadband, VOIP, and IP-based systems provider for the hospitality industry. He is also on the board of Greater Media Inc., a privately owned radio & newspaper company.

    Mr. Bordes joins Kim Partoll, Baldev Duggal, and Michael Hussey on the board of directors.

    About PeekYou LLC

    PeekYou is a database of public web data containing records for over 250 million people. The information it collects from the web about specific individuals includes name, age, sex, physical address, e-mail address, online aliases, photos, blogs, social profiles on popular websites, interests, schools, work history, etc.-and is packaged in individual profiles about each person. PeekYou's deep data is a unique resource through which businesses can acquire knowledge about their current and potential customers and thus execute highly targeted ad and social listening campaigns. The idea behind the database began in April 2006. One application of the database is, a leading people search engine which launched in August 2006. The site now ranks as a top 1500 web destination according to Quantcast.

    About MediaTrust

    MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, Inc. Magazine ranked it as the 9th fastest growing company in the U.S. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.

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