Optimiser Launches the Marketing Suite to Supercharge Business Strategies and Grow

Top Quote Supporting all types of businesses, the Optimiser Marketing Suite is an integrated solution allowing businesses to send promotional mails and newsletter. Understand consumer behaviour and run targetted campaigns to increase effectiveness of campaigns. End Quote
  • (1888PressRelease) November 30, 2021 - Introducing a powerful suite of tools to enable marketing efficiency and resolving resource distribution, Glotelligence Ltd. has launched Optimiser Marketing Suite to supercharge business strategies.

    It allows customer-oriented marketing tactics with unique audience demographics; the software is tailored to suit individual business needs. Ideal for Small to Medium businesses (SMEs) and global corporations, the marketing suite analyses the data, distributes resources and eliminates repetitive tasks. Commenting on the same, Varun Kapoor, CEO said, "Supercharge and power ahead was the motto while designing the Optimiser Marketing Suite."

    He further added, "Built for efficiency and productivity, Optimiser Marketing sets itself apart with unique data optimisation, AI automation, and intuitive design that provides insightful data.

    Optimiser's Marketing Suite employs automation for data collection and gathering insights. Using this to analyse how the consumer thinks, businesses can grow better and maintain the upward trajectory. Automations used save plenty of time and allow the teams to be creative with strategies while keeping in mind the conscious usage of financial resources. The suite can efficiently allocate the resources throughout the department to ensure that no section is under or overfunded. Customer cycle optimisation from the bottom line can convert quality leads into high-value customers. Cultivate brand loyalty with a fan base for the brand following every campaign created using the marketing tools. Responsive and engaging emails come with custom email layouts tailored as per the Key Performance Indicators (KPI) goals. These emails can be personalised based on accurate and targeted segmentation. Users can execute successful mailers with the A/B testing functions and marketing automation. Businesses will witness an increased boost in engagement with the customers. Timely feedback ensures that the tactics used to approach customers evolve with every campaign and give reports in the CTR, conversions, and bounce rate. With relevant customer segmentation, companies can garner more customers after creating the ideal buyer's persona using the segmentation data.

    Offering integrations with third-party apps, with the Optimiser Sales suite users can form a blueprint of cohesive and customer-oriented tactics for prospect onboarding. Small businesses will benefit greatly from this function as it allows the creation of strong brand growth and identity. The cloud-based pipeline assists in automating campaigns throughout the customer funnel. Organisations can build and organise how to segment the customers and tailor the communication method for each consumer to provide the audience with individual attention.

    With the integration of CRM and analytics, organisations can bridge the biggest challenges every business faces, that is, the alignment of sales and marketing teams. With the customer cycle data in one place, the teams can access data from anywhere and at any given point to avoid any form of miscommunication. With a leak-free customer journey, companies can gain new customers. Data-driven insights ensure that the client information is used periodically to draft new marketing strategies.

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