OpenAthens gives its library product a new identity with OpenAthens Compass
After 30 years of success, OpenAthens gives a new identity to its flagship library product. Now named OpenAthens Compass, this premium product retains its secure authentication features whilst offering a simplified message to better address library needs.
- (1888PressRelease) May 13, 2025 - The authentication leader celebrates 30 years with a new name and a new look
12 May 2025, Bristol, United Kingdom. A compass is a guiding tool that helps you find the right path, so does OpenAthens’ authentication, guiding users to secure and seamless access. For 30 years, OpenAthens, has been the trusted compass for libraries, ensuring students and researchers access the knowledge they need, securely and without barriers. As it celebrates this milestone, its continuous growth means it is time to give its library product, used by millions of users all around the world, a clear new identity. OpenAthens Compass is the same renowned industry product, providing seamless access, delivered securely and trusted worldwide.
The new name comes along with a full new product look, including new color, logo and simplified messaging. The move aims to create differentiation, giving OpenAthens Compass a clear space in the market as the leader it has been for the past 30 years.
About the new branding
OpenAthens is proud to announce the new identity of its flagship product for libraries, now known as OpenAthens Compass. This strategic change reflects the commitment to staying at the forefront of the industry while addressing the evolving needs of customers. By giving the key product for libraries a unique identity, OpenAthens Compass aims to better showcase the exceptional value it offers. This fresh identity aspires to create a distinctive and memorable presence that resonates with libraries across the globe.
What’s new
OpenAthens Compass is the new identity for the OpenAthens premium product for libraries, keeping all the trusted features customers already know and value. It continues to offer secure and seamless access to digital resources, supported by a team of industry experts who provide personalized guidance. This ensures a simplified authentication process, delivering a smooth and efficient experience for customers.
OpenAthens Compass goes beyond by offering constant guidance, helping customers explore new alternatives and follow the right path without dealing with technological complexities. This new identity reflects OpenAthens’ commitment to removing barriers to knowledge and connecting people to information by providing a premium and secure product.
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