Navori Ql Powers 20,000 Mobile Ad Player Network In Taxi Cabs

Top Quote Penciline Agency launched an innovative advertising concept where digital signage screens are used to inform and entertain taxi cab passengers. The company is a subsidiary of a medium sized real estate group based in the Middle East and Asia. End Quote
  • (1888PressRelease) February 05, 2016 - What makes this deployment unique is its scale: there are currently 20,000 taxi cabs using this system and within the next two years this number will increase to 50,000 taxis in Asia and the Middle East.

    This ambitious project began in 2013 when a Chinese hardware manufacturer contacted Navori Labs looking for assistance with the development of a custom tablet for public transport applications. Navori Labs was selected as a supplier of the CMS software based on the company's reputation as an European digital signage pioneer.
    The backbone of the system is a hardened tablet that runs the Google Android operating system. Each tablet is equipped with a 4G or 3G cellular modem to support content updates, live data delivery and real-time GPS tracking.

    The tablets show ads and entertainment content with a live data ticker overlay.
    To deliver the specific features required for this project, Navori Labs recommended the Navori QL Server Professional with the following add-on:

    Load-balancing / failover module - part# SRV-02
    Content delivery network module - part# SRV-03
    Advertising / DOOH module - part# AP-10

    The standard Navori QL Player was used for content playback on each tablet. However, a few custom algorithms were developed for this project and these were eventually added to our standard software product making them available to all our customers.
    Here are more details on these new features:

    Additional support for unstable data connections with enhanced upload management capabilities.
    Bandwidth optimization to limit organic bandwidth consumption down to 19Mb per month based on 24/7 connection cycle. This feature was specifically designed to reduce bandwidth use on 3G connections and give priority to content downloads.
    Recovery of each taxi cab location via real-time GPS position data.
    Counting the number of passengers.
    Engine detection mode that puts the tablet in a sleep/off mode when taxi cab's engine is shut down.

    QL Server and the advertising add-on module are used to manage ad slot reservations, ad campaign management, proof of playback/ad impression reporting. The entire network is organized by city and country so targeted content is always delivered to the right location.

    The network operator developed his own custom interface using the QL Server SDK, connecting QL Servera third party software application. They created a simplified UI that taxi cab operators can use to access dedicated time slots for their own advertising needs.

    Navori's CEO, Mr. Jerome Moeri comments:
    "A deployment of this magnitude represents a milestone for our industry. We put all of our experience and know-how into this project and the results speak for themselves. We feel privileged to have been given the opportunity to participate in this project."

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