Most Users of Free Photo Apps Say "Adding Cool Effects" is Most Useful

Top Quote CatchFree releases findings on how and why consumers use free photo technology. End Quote
  • Los Angeles-Long Beach, CA (1888PressRelease) December 16, 2011 - Adding cool effects to photos was rated as the most useful thing by more than half of consumers surveyed using free online photography services, according to CatchFree (www.catchfree.com), a free online service that helps people find the best free mobile and web applications to perform useful tasks.

    According to CatchFree, which sifts through the responses of tens of thousands of users, the most important uses of free photo sites and applications include:

    51 percent chose "adding cool effects to photos."
    24.6 percent chose "creating photo albums."
    20.5 percent chose "sharing photos."

    "With so many free photo tools out there it's easy to miss what really matters to people," said Sean Ellis, Founder and CEO, CatchFree. "Intuitively, it might seem that sharing photos or creating albums are what users value most. Yet, like most innovative products, the most important use for photo apps was a surprise."

    While many photo applications can do similar things, the best one depends on what a user wants to do. Here are CatchFree's users' top five free recommendations for:

    Sharing photos from a mobile device:
    Instagram
    jAlbum
    BeFunky
    Flickr
    PhotoRocket

    Adding cool effects to photos on a mobile phone:
    Instagram
    Pixlr
    Snapbucket
    BeFunky
    Skitch

    Creating online photo albums
    Flickr
    Picasa
    PhotoRocket
    Keepsy
    MyAlbum.com

    CatchFree also discovered that iPad users behave very differently than iPhone, Android Phone and Android Tablet users -- judging the sharing of photos more valuable than adding cool effects.

    iPhones
    48 percent said "adding cool effects to photos" was their most useful activity
    28 percent said "sharing photos"
    24 percent said "creating photo albums"
    58.3 percent said they would be "very disappointed" if they could not use their photo app/service on their iPhone.

    iPad
    45.5 percent said "sharing photos" was their most useful activity
    27.3 percent said "creating photo albums"
    9.1 percent said "adding cool effects to photos"
    80 percent said they would be "very disappointed" if they could not use their photo app/service on their iPad.

    Android Phone
    70 percent said "adding cool effects to photos" was their most useful feature
    13.3 percent said "creating photo albums"
    13.3 percent said "sharing photos"
    55.2 percent said they would be "very disappointed" if they could not use their photo app/service on their Android Phone.

    Android Tablet
    55.6 percent said "adding cool effects to photos" was their most useful feature
    33.3 percent said "sharing photos"
    11.1 percent said "creating photo albums
    44.4 percent said they would be "very disappointed" if they could not use their photo app/service on their Android Tablet.

    "Technology is inherently complex, and yet every day it seems as if there is a new product or service that promises to make our lives easier. Finding the most useful tool for the task at hand is often not very practical for many of us because even the providers of these tools are often unaware which use-case their own users think is most valuable," said Ellis. "CatchFree strips away the complexity and makes it extremely easy to find exactly the right tool for the task at hand."

    Products examined included: Keepsy, Picasa, PhotoRocket, Tracks, Flickr, Photobucket, Shutterfly,Snapfish, PictureTrail, jAlbum, MyAlbum.com, Inbox.com, Instagram, Facebook, Twitxr, Skitch, picplz, kapturem, Posterous, Path, Lightbox, Snapbucket, CamWow, pixlr, BeFunky, Twitpic, Twitter, yfrog, Picnik, Aviary, FotoFlexer, LunaPic, Ookaboo, 3DToad and TinEye.

    Additional details and survey methodology can be found at http://catchfree.com/press.

    About CatchFree
    CatchFree (www.catchfee.com) is a free online service that helps users find the best mobile and web apps to perform everyday tasks for free. Based in Newport Beach, California, CatchFree was founded in 2010 by a team that was tired of the challenges of trying to compare free alternative solutions on the details that really matter.


    CONTACT: Joe Eckert
    jeckert ( @ ) bakercg dot com
    203-300-2649

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