Metaphor Mapping Launches 4 New E-Books Regarding Metaphors and Business

Top Quote This press release is to announce to readers that Metaphor Mapping has launched 4 new e-books to help readers gain a thorough understanding of the business process and metaphors in business. End Quote
  • (1888PressRelease) July 13, 2012 - Metaphor Mapping has recently added 4 new e-books to their library of learning resources on their website. These titles include Metaphors for Alignment, Alphas Don't Bark, Simplify and Leading from the Middle. These e-books are a series all authored by Larry Raymond - the founder of Metaphor Mapping.

    The e-books Simplify, Learning from the Middle and Alphas Don't Bark are all part of the first installment of Metaphors for Alignment. The e-book titled Metaphors for Alignment is part two of the Metaphors for Alignment series of books.

    Simplify guides the readers through the process of building metaphoric maps. These maps are used to solve problems, set strategy, co-ordinate projects and change the business culture. Learning from the Middle aims to show that non-managers can become leaders in strategy setting across organizations without holding any specific power. It basically explains how metaphors can be used to promote collaboration. Alphas Don't Bark is aimed at senior executives who can use metaphors to change a business culture. It also suggests that broad scale corporate change can happen by training subordinates in cascading workshops.

    The final e-book released on the website, Metaphors for Alignment, is aimed at people without manager titles. The audience would include middle management, professionals and project managers who often see a need for change in a business but lack the power to implement it.

    This series of newly released e-books can be used in conjunction with the business process consulting services offered by Metaphor Mapping. These books are a "must-read" for professionals who aspire for change, increased productivity and inspiration in the workplace.

    For more information please visit

    About the Company:
    Metaphor Mapping is management consulting business based in Boulder, Colorado. The company conducts workshops for groups of 12 to 24 people and use metaphors in business to examine and plan a successful business process for the future. These workshops are extremely helpful when businesses are going through a change in management, to improve the business process, team building, culture change, training and strategy planning.

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