Mastihashop Selected As 2010 British Airways Face-of-opportunity Winner
Mastihashop USA today announced that it has been selected by British Airways as a 2010 Face-of-Opportunity winner and has been awarded travel to anywhere in the world to conduct vital business meetings as well as attend the British Airways Face-of-Opportunity business conference.
- New York, NY (1888PressRelease) January 14, 2011 - "We are thrilled and honored to be part of the prestigious group of entrepreneurs that were chosen by British Airways as a Face-of-Opportunity winner. We are working hard to prepare and make the most of the planned events and our trip to Greece," said owner Artemis Kohas. "This flight will give us the chance to meet our manufacturers and the Cooperative of Mastiha Growers on the island of Chios in Greece, as well as strategize for 2011 growth with key shareholders at the mastihashop offices in Athens."
Mshop LLC, dba mastihashop, is the only existing outpost of the Greek mastihashop brand of stores in the Americas. Mastihashops sell Mediterranean natural products most of which contain Chios Mastiha, a therapeutic resin from the island of Chios in Greece. This tree sap was the first natural chewing gum and has been designated a PDO product by the European Union. It is recognized for its antimicrobial, anti-inflammatory, and anti-oxidant properties contributing to oral and gastrointestinal health and hygiene as well as skin regeneration and healing.
Mastihashop is the official store and brand of the Chios Mastiha Growers Association, which is a cooperative of Mastiha growers who harvest this resin by hand in a centuries old process. Their logo is essential to the consumer who wants to ensure they are receiving the highest quality Mastiha. The resin is thus a fair trade, renewable, sustainable resource. In addition to the mastihashop brand, the stores sell an exclusive line of mastihashopcare beauty products made by Korres, a Mastiha Cuisine brand of gourmet products, as well as a few other specialty products made by small Greek and Lebanese companies. A natural product with the ability to prevent plaque and gingivitis, combat H. Pylori's acid reflux & ulcers, as well as be a coveted spice on the rack of avid cooks, who could ask for more?
Before taking off, Artemis will attend the British Airways Face-of-Opportunity conference in New York City on Feb. 2, 2011 where the company will receive free counsel from top influential international business experts while networking with venture capitalists, renowned entrepreneurs, media and other small business owners.
The conference, which includes an introduction by Simon Talling-Smith, Executive Vice President Americas, British Airways, and keynote speeches by Rhonda Abrams, best-selling author and USA Today small business columnist and Bill Rancic, best-selling author and first season winner of The Apprentice, will provide mastihashop USA with additional tools in business planning, marketing and travel to assist the company in its strategy to increase web presence, launch a wholesale division and open retail shops in other major US cities.
"We are very excited for this phase of the program and for the 250 small business owners who, beyond the educational resources already provided through the Face-to-Face program, now have the opportunity to fly British Airways overseas to conduct vital face-to-face meetings for their business," said Simon Talling-Smith. "Each of the winner's stories is uniquely inspiring and our hope is that the program is a powerful catalyst in ensuring lasting and fruitful businesses for them."
About Artemis Kohas:
Artemis Kohas was born to Greek immigrant parents from the island of Chios and spent every summer of her life there, surrounded by Mastiha. Artemis always felt a close tie to her heritage and developed an interest in community organizations, people oriented professions and education. She studied psychology at Lafayette College and went on to obtain a Master's in Applied Psychology from NYU. Post-9/11, Artemis began work as a Guidance Counselor at P.S. 150 in Tribeca where she stayed for five years healing a community full of anxiety and fear. Though this altruistic work fulfilled Artemis, she took a leave of absence from the N.Y. Department of Education to attend to family responsibilities. While on leave, the opportunity to work on Chios Mastiha projects presented itself. This led to Artemis's life taking a turn and her committing herself to the mastihashop venture fulltime. This venture connects her to a Cooperative of Growers in 24 villages on the South of Chios, and more deeply feeds her inherited entrepreneurial spirit. The mastihashop project is not just a business to Artemis, but a personal and deep-rooted part of her everyday life. Artemis is from a lineage of mastiha growers and is passionate about the product and its healing qualities. And so, she feels it's her ancestral calling to be the ambassador of mastiha in the U.S. Over the past three years, Artemis has been educating the USA about Greek culture, the Mediterranean diet, and of course Chios Mastiha, through her mastihashop in NYC. The business has received much press and Artemis has written about and presented on Mastiha's known uses and attributes at Fancy Food Shows, and the Greek Embassy in Washington D.C. Artemis is an active member in many women's networking groups including CRAVE where she hosted a party in-store and will be featured in the NYC book.
About British Airways:
British Airways is one of the world's largest international airlines. Operating one of the most extensive international scheduled airline route networks, together with its codeshare and franchise partners, the airline flies to more than 300 destinations worldwide. Also, one of the world's longest established airlines, it has always been regarded as an industry-leader. British Airways flies its customers at convenient times to the best located airports across the world.
British Airways is one of the world's leading global premium airlines with its principal place of business is London with significant presence at Heathrow, Gatwick and London City. It also operates a worldwide air cargo business, largely in conjunction with scheduled passenger services. The airline operates the majority of its domestic UK, international and intercontinental flights from its home at Terminal 5, Heathrow.
Whether customers are in the air or on the ground, British Airways takes pride in providing a full service experience.
Additional information on Face-to-Face is available by visiting the airlines website, ba.com/facetoface.
CONTACT:
Jacquelyn Einaugler for British Airways
Text 100 Public Relations
Email: Jacquelyn.einaugler ( @ ) text100 dot com
Phone: 212.871.3952
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