Langguth simplifies its international sales using quotation software

Top Quote Langguth safeguards company knowledge and secures its future. End Quote
  • Washington, DC-MD-VA-WV (1888PressRelease) February 16, 2012 - For many companies, making a quotation demands a great deal of knowledge from a sales rep. At Langguth - a German manufacturer of labelling solutions - the situation was no different. For the sales staff, offering customer-specific products was an enormous challenge. It was practically impossible to possess product knowledge on the company's entire range. Employees at Langguth who did possess this knowledge became the go-to people to see if you had a question. Reason enough for Langguth not to simply hand over the accumulated knowledge and experience of employees, but rather to record this knowledge.

    As experienced employees leave the organization, a great deal of know-how is lost. "We wanted to prevent that", says Klaus Pekruhl, Managing Director of Langguth. "For that reason, we have stored all of our company knowledge in the Sofon sales support software. When configuring a product, the sales rep sees a Q&A interaction. Only possible answers are linked to these questions. Once all of the questions are answered, the results are converted into a professional and error-free quotation."

    Sales reps within Langguth are now no longer required to have complete product knowledge in order to make an error-free quotation. "This offers us advantages not only in our own country, but also in our foreign sales", Pekruhl says. "In other countries, we must utilize sales reps that must have access to our know-how, because they do not possess the technical insight. Thanks to the quotation software from Sofon, they have access to all product knowledge. Moreover, the sales reps can work with the right documents and quotations at any given moment. For example, we have been able to lighten the workload for the sales personnel and we offer them support in advising customers about our products."

    Langguth is now eager to take on the challenge of expanding its foreign sales. "We already manufacture more than 50% of our products for export", Pekruhl explains. "But we expect to see even more growth in our export sales. Now that our business knowledge has been stored and is available to our employees, this no longer impedes our progress. And we continue to safeguard our experience and know-how sustainably, because we have seen the positive consequences this offers us."

    About Langguth
    Langguth GmbH - headquartered in Senden, Germany - is an autonomous, medium sized family company. Langguth has been in business for 75 years and delivers customer-specific, high-quality labelling solutions all around the world. The products include self-adhesive labels, cold glue labels, hot melt labels and sleeve labels. At the company's Senden location, the company employs more than 100 staff members. More information:

    About Sofon
    Sofon supplies sales support software under the name Sofon Guided Selling. Using Sofon, quotations, contracts, orders and other sales documents can be generated quickly, simply and accurately. Sofon Guided Selling supports needs analysis, calculation, configuration, pricing, visualization and document generation in any language needed. This reduces sales costs, shortens sales cycles, increases scoring rates, simplifies sales processes and improves cooperation between clients, dealers, sales, engineering and production. Sofon users are middle-sized to large internationally-oriented companies who supply client-specific products or services, such as Philips Healthcare, Ricoh, Tyco Valves & Controls and Aebi Schmidt. Sofon is located in the USA, the UK, Germany, the Netherlands and Belgium and supports customers in over 50 countries. Additional information is available at

    Sofon (U.S.), Inc.
    1054 31st Street NW, Suite 510
    Washington, DC 20007

    Contactperson: Dan Hopkins

    T: + 1 202 640 4415
    F: + 1 202 640 4416
    E: mailto:d.hopkins ( @ ) sofon dot com

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