International Safety Holdings Selects L7 Creative to Develop an Innovative Internet of Things Smart Home Brand

Top Quote L7 Creative is proud to announce a successful partnership that has resulted in a fast-track to brand success, ultimately delivering a 360-degree digital marketing strategy for Brio - an incomparable smart home product. End Quote
  • San Diego, CA (1888PressRelease) February 24, 2015 - San Diego based International Safety and Development, LLC, who develops innovative products in safety, security, and energy savings, recently came to L7 Creative to develop brand and marketing strategies for their new smart outlet product line.

    L7 Creative, an innovative Southern California digital agency, with an impressive track record of success in creating and bringing new brands to market responded with their proprietary L7 Digital Marketing MachineTM, which included a three-phased approach: brand creative, a comprehensive marketing plan, and ongoing marketing efforts to compete in the ultra competitive smart home market.

    Phase one included naming, logo, messaging, defining target demographic, market research, key visuals, and crafting the brand story.

    During phase two, L7 Creative developed Brio's 360-degree marketing plan, which included a successful Kickstarter campaign, award show entries, package design, CES campaign and a state-of-the-art ecommerce website. These efforts resulted in Brio winning the Envisioneering Award for innovation and design as well as carrying home three CES Innovation Awards in the Tech for a Better World, Accessible Technologies, and Home Appliance categories. To top off the new year, Brio smart outlets were named as one of Digital Trends' Top 5 Smart Home Trends for 2015.

    Tom Gallego, Chief Creative Officer for L7 Creative says, "The Brio brand is poised for success in its quest to become a market leader in the smart home safety device category, and we're proud to support them every step of the way."

    About L7 Creative
    As the world's first agency to define and deploy the principles of digital brand engagement, L7 Creative delivers transformational digital brand engagement.

    For over a decade L7 Creative has been using its Square MethodTM, their powerful alchemy to reinvent, grow and connect brands with audiences across the globe.

    Offering an array of world-class talent and with offices in Carlsbad, CA and Boston, MA L7 Creative has mastered the complexities of digital marketing, uniting the controlled chaos of art with the power of technology to deliver unrivaled dimension to brands.

    For more information about L7 Creative, please visit:

    About Brio
    Brio is the world's safest, smartest power outlet and connected home safety solution. Brio has taken a dangerous, yet ubiquitous, household fixture and eliminated the risk of shock. By using patented microcontroller technology to sense when an object is plugged into the outlet, Brio SafeTM virtually eliminates risk of electric shock at the outlet to small children, pets or adults, recognizing the difference between things that need power and people that need protection. Brio SmartTM uses advanced wireless innovations and mobile technology to combine the typical functionality of an everyday household appliance with smoke detection, carbon monoxide monitoring and flood detection.

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