IMT Ghaziabad's Strategic Simulation Workshop

Top Quote Prof. Bibek Banerjee, Director at IMT Ghaziabad played the anchoring role at the strategic simulation workshop held at IMT Ghaziabad last month. End Quote
  • (1888PressRelease) June 16, 2011 - Experiences teach better than any words can. Especially when it is to do with a career. And that is exactly what 45 participants from 13 companies understood when they went for the Strategic Simulation Workshop organized by Institute of Management Technology, Ghaziabad and alumni of Institute of Management, Ahmedabad (IIMA). Held at IMT Ghaziabad, the workshop was anchored by IMT Ghaziabad's dynamic director, Dr. Bibek Banerjee. Dr. Bibek Banerjee was Professor of Marketing and Economics at IIMA.

    His classes were particularly interesting and effective as Dr. Banerjee uses simulation techniques extensively. He has designed memorable senior and top management executive development programs for several organizations including Coca Cola, Ericsson, the Aditya Birla Group, Genpact, Microsoft, the Citigroup, Infosys, TATA group (TAS, TML, Tata Steel, TCL, TMTC), Unilever India (HUL), HDFC Bank, TVS Group, BPCL, IOC, GAIL, ORG-MARG, Maharaja Group (Sri Lanka), Comcraft Steel (Kenya), etc.This workshop has been specially created for high performance middle level managers who are slated for bigger responsibilities.

    Dr. Banerjee said, "The workshop provides a real life feel of integrated management by combining the soft skills of leadership, people management and communication, with the hard skills of planning, forecasting, marketing, finance, quality and operations. Here, with the help of several real scenarios and external interventions, we try to force participants to think through their decisions and evaluate whether their business strategies are the best fit for the external environment."

    Targeted at corporate executives, the Strategic Simulation Workshop built on their backgrounds, giving them a leg up the career ladder. Akshay Duggal, General Manager, New Projects & Technologies, from Centum Workskills, the learning division for the Bharti Group, said, "We saw how our decisions affected the entire life cycle of business. This workshop is great for senior management who would want to re-look at their thought processes during decision-making, and how to look at business strategy from an integrated point of view. The workshop helps us revisit fundamentals of business. By the way, this would be the best ever finance workshop for non-finance managers. The workshop has far exceeded my expectations."

    Quite unlike the usual lecture based seminars that come up at regular intervals in a manager's life and career, this one was different. It has been created by a team of young MBAs from IIM Ahmedabad. Conducted by Ferzand FK and John Cherian, the education programme was tailor made for middle level managers working with Indian business houses.

    Participants from companies like Bosch, Brigade Enterprises, Mahindra Navistar Engines, Philips, Idea Cellular, Indus Towers, Centum Workskills, Pearson Education, Educomp and MakeMyTrip were grouped into teams of 4-6 members. Each of those teams worked as a company in a simulated environment with team members working together towards actualizing a single group vision. They formulated strategies, made marketing plans, forecast financial implications, completely owning and putting together convincing presentations that would persuade their seniors and subordinates on the viability of their vision. This in turn would make the micro group's vision so compelling that the entire company would follow it.

    At the end of the Strategic Simulation Workshop Pankaj Gupta, Director of Educomp Raffles Higher Education, Noida Campus, said, "The workshop was very exciting and fast-paced. It centred around customer centric themes, financial impact of decision and people skills. As the program unfolded, we went through several different experiences of running a business in a simulated world. I would very strongly recommend this workshop to middle managers who are looking to move towards higher positions in their organizations."

    Ferzand F K, facilitator from enParadigm said, "We were planning for about 30-35 participants, as the workshop was being held for the first time in the NCR region. However, we also got participants from cities such as Pune, Bangalore, Mumbai, Indore, Gwalior etc. The workshop will be held next in Mumbai, Bangalore and Ahmedabad."

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