Impetus Harnesses Big Data Technologies to Enable Social Media Analytics

Top Quote Impetus is hosting a free webinar on 'Big Data Technologies for Social Media Analytics' on October 7th, which will discuss the needs, benefits and opportunities presented by Social Media Analytics. End Quote
  • (1888PressRelease) September 30, 2011 - Impetus Technologies (, an award-winning software product and engineering services company is hosting an informative webinar on 'Big Data Technologies for Social Media Analytics', which is scheduled for October 7th, 2011 (10:00 am PT/ 1:00 pm ET/10:30 pm IST).

    The session will share insights on the needs, benefits and opportunities presented by Social Media Analytics, as well as discuss how to effectively converge the internal, external and social media data to derive customer insights.

    The webinar will also highlight leveraging Big Data technologies to architect a social media analytics platform and using them to manage, structure, store and analyse the Terabytes and Petabytes of data generated by social media interactions.

    The expert speaker of the session is Jyoti Trehan, Sr. Technical Architect from the Impetus Labs.

    Pankaj Mittal, CTO & SVP, Impetus quotes "Billions of people globally use social media to connect, share and collaborate. This enormous digital and multimedia data is a goldmine of compelling insights and intelligence. However, the sheer size of this data induces us to use the Big Data technologies as they provide the required scale, support disparate data sources and can be easily integrated in existing setups."

    Impetus has a strong focus and established thought leadership in the area of Big Data Analytics Ecosytem and regularly makes contributions to technologies like Hadoop, NoSQL DBs including Cassandra, Mongo DB, Membase and a range of Commercial MPP products and ETL, BI/Analytics tools.

    The company's R&D division also has experts working on Social Media technologies and helps their clients create preferred, customized online communities that facilitate interaction among customers, partners, employees and other stakeholders. Impetus' flagship offering in Social Media, Esprit ( facilitates on-demand community creation, customer relationship management (CRM) and online brand marketing.

    To register for this webinar, click on

    About Impetus
    Impetus Technologies offers Product Engineering and Technology R&D services for software product development. With ongoing investments in research and application of emerging technology areas, innovative business models, and an agile approach, we partner with our client base comprising large scale ISVs and technology innovators to deliver cutting-edge software products.

    Our expertise spans the domains, such as, Data Analytics, Large Data Management, Cloud Computing, and Social Media, Performance Engineering, Testing, SaaS, Mobility Solutions, among others.
    For more information, visit or write to us at inquiry ( @ ) impetus dot com.

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