icueTV Teams Up With HITS AxIS To Deploy End-To-End Solutions For Industry's Delivery Of T-Commerce Offerings

Top Quote icueTV, Inc., a leading provider of interactive applications for cable and satellite television companies, and HITS™ Advanced Interactive Services ("AxIS"), a suite of centralized services designed to support the delivery of iTV applications using ETV/EBIF (Enhanced Television-Binary Interchange Format) and tru2way™ platforms, have entered into an agreement to deploy a full suite of t-commerce interactive applications. End Quote
  • Denver, CO (1888PressRelease) July 15, 2010 - This agreement provides HITS AxIS cable affiliates the opportunity to generate additional revenue by offering t-commerce applications to their digital video customers using a cost-effective, end-to-end solution. Additionally, it creates multiple touch points that may be used by television programming networks and advertisers to enhance and further monetize their relationships with viewers.

    "This is a natural progression of icueTV's relationship with HITS," said Patrick Gates, CEO, icueTV. "They have lab tested our technology, we collaborated at The Cable Show '09 and successfully demonstrated our platform at the recent Cable Labs summer conference. Most recently, we were an integral part of the HITS AxIS demonstrations that were held in conjunction with the Fall Cable Connections events in Denver. We are now at the point of our collaboration to move forward with deployment and partnering with MSOs. This agreement makes true interactivity real."

    HITS AxIS-supported subscribers will be offered a host of interactive t-commerce applications: click to email, click to purchase, voting, polling and audio and video downloads. Participating MSOs will have instant access to an innovative suite of business and management tools allowing for real time data analysis and lead generation tracking.

    "The field trials with our Beta MSO affiliates have allowed us to test a variety of revenue-driven ETV applications over a wide range of cable system architectures," said Gary Traver, Senior Vice President and Chief Operating Officer of Comcast Media Center, which operates HITS. "Thanks to the technical and consumer knowledge we acquired during the trials, we are ready to support the rollout of iTV applications that can enhance the video experience for digital cable customers and net additional revenues for cable operators and their interactive content providers."

    About HITS/Comcast Media Center:

    The Comcast Media Center (CMC) is one of the industry's leading providers of economical, turnkey solutions that increase revenue, decrease operating costs and support the migration to digital. The CMC's suite of HITS solutions integrate to optimize local cable headend architecture for the launch and support of advanced video and broadband services.

    Denver-based Comcast Media Center, a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at

    Comcast, Comcast Media Center and HITS are trademarks or registered trademarks of Comcast. All other product or service names are the property of their respective owners.

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