ICS Launches AutoNet Website, Helps Automotive Marketers Grow Sales

Top Quote New ICS product proves invaluable to growth in the automotive industry through a comprehensive source of direct marketing data. End Quote
  • (1888PressRelease) June 20, 2013 - Lansing, MI - ICS Marketing Services formally launches AutoNet, the automotive industry's most comprehensive source of marketing data for email marketing, direct mail and multi-channel marketing.

    "Since our soft launch over a year ago, eight out of 10 automotive OEMs and 20 our of the top 30 US brands now use AutoNet for growing sales in new and used automotive, small commercial fleet vehicles and related sectors such as auto finance, insurance and aftermarket products and services," said Kevin Harlow, senior vice president of sales and marketing at ICS.

    According to Harlow, AutoNet gives marketers access to:
    • Over 400,000 New Shoppers Each Month
    • 17 Million Business Vehicles and Over 7 Million Businesses
    • Self-reported Vehicle Ownership History: 45 Million Households and 87 Million Vehicles
    • All Opt-in & Shelby Compliant Data
    • Industry's Best Email Response Rates
    • Both Email & Postal Data Options

    Harlow attributes AutoNet's quick popularity to marketers getting higher response rates and sales. "It's AutoNet's combination of the industry's best and widest data coverage plus analytics and list strategy." Harlow explains that marketers get the best results when they start with AutoNet data and then:
    • Use automotive market intelligence for laser-targeting
    • Accurately predict which shoppers will most likely purchase their product using AutoNet's 360° Lead Scoring.
    "We've proven a sales boost of 50-100%. This also helps budget-strapped marketers divert their dollars toward prospects with the most promise," said Harlow.
    • Shore up their customers' loyalty by sending an intercepting offer to their customers who are shopping competitive brands. "LoyaltyBuilder tells marketers which of their customers are shopping right now and what they are shopping for… It also tells marketers which owners of competitive products are looking are the marketer's brands," said Harlow.
    • Apply ICS's List Strategy Services to create a customized email and postal list that "gets the right offer to the right customer at the right time in the buying cycle."

    ICS launched an AutoNet web site: www.icsautonet.com including product details and data card information for marketers in automotive and related industry sectors. The company also posted a blog describing three ways the top automotive marketers are driving-up response rates and sales.

    "It's been exciting for us to be a part of the auto industry's recovery. ICS AutoNet's success is really just about the convergence of a wide scope of consumer data, advancing marketing technologies, analytics and marketers' trust in ICS to strategically put it all together to grow their businesses," Harlow concluded.

    ICS Launches AutoNet / Page 2 of 2.

    About ICS
    As integrated, direct marketing experts, ICS…
    - Finds & converts clients' best sales leads
    - Integrates online & offline marketing
    - Enhances customer communication relevancy
    - Reduces marketing costs & management time
    - Measures & Optimizes marketing efforts &
    - Proves increased sales

    ICS offers eight primary service and product areas:

    - MarketSmart Technology Suite
    (Web-based marketing portals and systems )
    - Digital Services

    (SEM, SEO, Web Analytics, Paid Search/Pay-Per-Click, Online Ad Placement)
    - Email Marketing
    - Data Cleansing
    - Analytics
    - List Strategy and List Management
    - Production Services and Creative Services

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