hCentive Introduces Retail Analytics For Better Insight On Health Insurance Sales

Top Quote hCentive has added a new feature to its insurance portal- retail analytics to help insurance companies know more about how the portal is performing and the changes it should make to leverage the maximum customer. End Quote
  • (1888PressRelease) April 09, 2011 - Sterling, VA - hCentive Inc. (www.hCentive.com), a company that provides innovative healthcare technology solutions has added retail analytics to its WebInsure Consumer & Group platform.

    Speaking about this new addition, Manoj Agarwala, the President and COO of hCentive said, "A detailed analysis of the visitors onto a health insurance portal is the key to improving conversion rates. Retail Analytics provides health insurance companies visibility and intelligence into prospective customers."

    "Retail analytics first segments all the data available on the portals and then analyzes it on the basis of geography, demography or any other divisions that the insurance company may desire," he elaborated further on the product.

    Based on the analysis of the traffic the analytics provides information about the page that is most visited, the point from where the maximum number of visitors chooses to leave the site, the page where visitors spend the maximum time, etc. This information on the visitor data will help analyze and measure effectiveness of various content.

    With the help of retail analytics, health insurance companies can analyze the data to find out the effectiveness and usefulness of the portal, popular and not-so-popular health plans by demographics, which plan works in which region and other such relevant information that might help the insurance companies to formulate strategies for improving sales and increasing conversion rates.

    Retail analytics gives health insurance companies that extra edge that is much needed in leveraging the online platform and gain maximum results.

    About hCentive
    hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers, state health insurance agencies and health care software companies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.

    The hCentive WebInsure Consumer and WebInsure Group platform help health insurers cost effectively acquire individual and small business customers. The hCentive WebInsure State platform helps states comply with health insurance exchange requirements of the Patient Protection and Affordable Care Act of 2010.

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